GROHE is a leading global brand for complete bathroom solutions and kitchen fittings and has a total of over 7,000 employees in 150 countries – 2,600 of them are based in Germany. Since 2014 GROHE has been part of the strong brand portfolio of the Japanese manufacturer of pioneering water and housing products LIXIL. In order to offer „Pure Freude an Wasser“, every GROHE product is based on the brand values of quality, technology, design and sustainability.

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GROHE sub-brands

GROHE X Universe

GROHE X curates inspiration and information in many different languages – tailored to the interests of our different target groups. This enables both end consumers as well as professional partners and press members to create their own individual GROHE brand experience. 

As we are eager to engage in physical encounters again, GROHE X is expanding its digital community by introducing the GROHE X Brand & Communication Experience Center in Hemer, Germany, which combines a physical visitor facility and five state-of-the-art studios for training and content production as well as hybrid events. Three GROHE X Motion Trucks complement the cutting-edge brand experience by bringing it directly to the customer.

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