Wow Of The Week
Communication beyond the pandemic:
GROHE X turns One
One year after the successful launch of GROHE X, the first digital content platform created by a brand in the sanitary industry, GROHE is expanding its brand experience into a hybrid format. GROHE X curates inspiration and information in 13 different languages – tailored to the interests of different target groups. This enables both end consumers as well as trade partners, installers, architects, designers and press members to create their own individual GROHE brand experience. As people are eager to engage in physical encounters again, GROHE X is expanding its digital community by introducing the GROHE X Brand & Communication Experience Center in Hemer, Germany, which combines a physical visitor facility and five state-of-the-art studios for training and content production as well as hybrid events. Three GROHE X Motion Trucks complement the cutting-edge brand experience by bringing it directly to the customer.
Successful first year: Industry-wide recognition
In its first year, GROHE X has already inspired around half a million visitors online. In addition, the digital platform received multiple awards from renowned experts in the communications and marketing industry. Amongst other accolades, the experience hub was awarded the Red Dot Award for Brands & Communication Design 2021 in the category "Digital Solutions". It also took first place in"B2B Communications" as well as third place in "Content & Publishing" at the Digital Communications Awards 2021. Moreover, GROHE X won Gold in the category "B2B Websites" and Silver for "Special Events Corporate" at the Galaxy Awards 2021.