The GROHE X Experience Center (GROHE X Center) is a physical visitor facility that works as a communication and content hub. It is made for everyone to experience the brand GROHE live and with all their senses.
Accompanied by the GROHE slogan “Pure Freude an Wasser” every guest at the GROHE X Center will receive a “water welcome”. Our guests can choose from a various selection of water cocktails or filtered drinking water straight from our GROHE Blue faucet.
Combining virtual event location, showrooms and training facilities – the GROHE X Center is very versatile and is there to inspire the sanitary community.
Several experience areas complement the customer journey and the spaces can be used for film productions or as interactive exhibition spaces or meetings. In addition, the physical experience is enhanced by digital tools, taking the on-site product experience to a completely new level.
With augmented reality (AR) markers can be scanned and physical products appear digitally on a tablet. On the tablet each product can then be viewed in 360° angle with access to additional information.
The GROHE X Studios are the heart of the Brand & Communication Experience Center.
Whereas one studio is used for digital schooling purposes only, the other two vary in size, but can both be used for interview recordings or product presentations. With over 200sqm our biggest studio is no. 5, in which we produce our keynotes and insightful panel talks.
The GROHE X Studios comprise three fully functional studios and two additional spaces in which the production of content, digital and hybrid events as well as trainings takes place. The GROHE X studios offer numerous opportunities for producing high quality content – not only for GROHE´s own channels, but also for GROHE partners who can use the equipment for joint productions.