Wow Of The Week
The GROHE Trucks back on the road
We are ready for the road again! In this week's Wow of the Week Christa Siefert, Leader Fairs & Exhibitions LIXIL EMENA, shows us around the newly upgraded 4 XXL Showtrucks. Our three GROHE X Motion Trucks act as mobile satellite studios and are a bridge between the physical and the digital world. Each one includes a stage with a large LED screen, enabling local content to be pre-produced for or streamed live to the GROHE X platform. In addition, visitors can explore selected GROHE products both physically and virtually. For example, they can experience different 360-degree Living Spaces shown on GROHE X via immersive VR glasses.
Our fourth truck is dedicated to the GIVE program and the professional channel. It showcases our GIVE training racks and gives students and schools some hands-on experience of what can be achieved from a GIVE Program school. The truck will also be used to train installers and plumbers across EMENA.