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Wow Of The Week

Melanie Vrenegor — World Water Day

Water is the source of life. And it is the core of our business at GROHE. Every day, we work on innovative and sustainable products around the topic of water. That is why we celebrate World Water Day – as our WOW Of The Week.    

Held annually on March 22, World Water Day was established by the United Nations in 1993 to celebrate water and raise awareness of the fact that 2.2 billion people live without access to safely managed drinking water. It is also about taking action to achieve the Sustainable Development Goals, in particular Goal 6: CLEAN WATER AND SANITATION  for all by 2030.     

This year, World Water Day is all about recognizing and emphasizing the value of water. The digital campaign #Water2me is designed to encourage people around the world to share what water means to them. For us at GROHE, water is the foundation of everything we do. The pure joy of water should be accessible to everyone.    

We at GROHE support the meaningful handling of water by offering according technologies. A good example is the GROHE Eco Joy technology. It uses a flow limiter and helps to reduce the water consumption by up to 50% without compromising on performance.   

Besides GROHE, all LIXIL brands consider sustainable water use and conservation of resources. Another example is SATO, designed to reach underserved communities with improved sanitation and hygiene. An estimated 2 billion people around the world don’t have access to basic sanitation. LIXIL´s SATO and SATO tap are easy-to-use and affordable solutions which tackle this problem. 

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