This was 2021!

What an amazing year it has been for the GROHE brand despite the challenges we all have been facing. From new innovations, great sustainability achievements like our first Cradle to Cradle Certified® products, over fantastic awards and events to the launch of our new digital experience hub GROHE X. It has been a fantastic year with remarkable milestones that we could achieve thanks to the time, effort and passion of so many great people at our company. Lean back and relive the highlights of this year in our recap video. 

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Wow Of The Week

GROHE – A great place to work 

This year in September we have been proud to announce that GROHE has been ranked 12th in the Top 25 Multinational Employers in Europe 2021! We are delighted with the accolade by Great Place to Work®. The global authority on workplace culture follows an analysis of company workplace programs impacting over 1 million employees across 36 countries, focusing on the key values of trust, innovation, company values and leadership. At GROHE we are proud of our appreciative work culture, innovative opportunities for learning and development, and our focus on diversity and inclusion. 

The return of an icon 

Another highlight this June has been the re-launch of our best-selling GROHE Eurosmart line. We have listened carefully to the individual demands of our customers, creating a range with unrivalled versatility and innovative details. The modernised Eurosmart portfolio now features different lever variants and an increased faucet height for greater comfort and cleaner, crisper lines – perfect for any modern home. See for yourself!  

The success story GROHE X continues 

Not only have we launched an unprecedented digital experience hub in the sanitary industry back in March 2021, but also been awarded with numerous awards ever since. In August we have won the Red Dot Award Brands & Communication Design 2021 in the new “Digital Solutions” category. If that was not enough we also have won in two categories at the Digital Communication Awards (DCA) 2021 – first place in the B2B Communications category and third in Content & Publishing. After 9 months in the making, GROHE X has provided a lot of video content and plays a pivotal role for digital and hybrid event solutions. We want to thank all employees, partners and customers for all their efforts in turning GROHE X into a key communication tool for the future. Stay tuned for more!    


Thank you for being with us the last 12 months. It was an incredible journey with you. We are looking forward to more exciting projects yet to come in 2022 and can’t wait to share them with you! Stay healthy, stay safe and all the best for you and your loved ones in 2022! 

Discover more

WOW Recap 2021
Wow Of The Week: The Best Projects from 2021
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Wow Of The Week: Ruth Bettencourt
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Wow Of The Week: GROHE X wins Digital Communications Award