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People, Places & Events

A GROHE journey in Cappadocia, Turkey – Part 2

Insights about the Turkish architecture and design market

Join us for the second episode of GROHE's Journey in Turkey, Cappadocia, as Serhat Sabaz, the leader of our Turkish, Azerbaijan, and MENA operations, meets with our partners Kerem Erginoglu and Serter Karataban to discuss the evolving architecture and design landscape in Turkey. Discover the cultural dynamics that are shaping the industry and learn about the significance of architecture offices in the country.

Great place to work accolade

At GROHE Turkey, we understand the importance of creating a great working environment for our employees, partners, and clients, which is why we are proud to have been awarded the Great Place to Work accolade for two consecutive years.

The three also discussed the joy of being able to meet colleagues and other partners again after such a long break on this GROHE Journey.

To gain insight into the market in Turkey and catch a glimpse of the exciting festivities that our guests experienced in Cappadocia, watch the video now. It also features a hot air balloon ride during sunrise, which was just one of the many memorable activities our guests enjoyed.

GROHE Journey Cappadocia Edition ep2
GROHE Journey Cappadocia Edition ep2

Serhat Sabaz


Serhat Sabaz has worked with GROHE since 2012. Currently, Leader, Turkey & Azerbaijan, MENA; Serhat develops, leads, and drives GROHE’s channel management strategy, cultivates relationships with customers in the region and specializes in full-scale project management, team management and establishing internal processes. Known for his dynamic leadership style and exceptional problem-solving and analytical skills. He has built, led, and inspired teams to succeed and has a deep knowledge of the Turkey market. 

GROHE Journey Cappadocia Edition ep2
GROHE Journey Cappadocia Edition ep2

Kerem Erginoglu

Partner, Erginoglu & Calislar Architects

After Saint Joseph French High School, he graduated from Mimar Sinan University Faculty of Architecture in 1990. Erginoğlu, who completed his master's degree at the same university in "New Building Design in Historical Texture", founded Erginoğlu & Çalışlar with Hasan Çalışlar in 1993. Erginoğlu, who has signed many important projects in Turkey and abroad, has realized projects of different scales such as office buildings, cultural buildings, shopping centers, public buildings, sports, education and industrial complexes, residences and campuses.Kerem Erginoğlu's articles and sketches have appeared in many publications and special exhibitions. Since 2000, he has worked as a jury member and visiting lecturer at Mimar Sinan, Istanbul Teknik, Uludağ, Yıldız Teknik, Bologna and Minnesota universities. In 2018, he was the coordinator of the 'Architecture for All' and 'Shift 10' project at the Venice Architecture Biennale. Erginoğlu is a member of TMMOB Chamber of Architects and İSMD.

GROHE Journey Cappadocia Edition ep2
GROHE Journey Cappadocia Edition ep2

Serter Karataban

Founder Architect, Teamfores Design

He was born in 1975 in Muğla. After graduating from Mimar Sinan University, he studied philosophy. He took part in dozens of award-winning projects on national and international platforms within TeamFores Architecture, which he founded in 1997, and Dinamo Architecture, which he founded in 2010. He has been transferring his experiences to young architects and architect candidates with the professional seminars, trainings and jury memberships he has attended since 2010, and contributes to architectural education as a project coordinator in various schools, including Anadolu University, Mimar Sinan Fine Arts University and Yeditepe University. He is married and has two children.

Cappadocia is not the only place we have been. Explore our past People, Places & Events series here!

Don’t miss out on the two other episodes we created about our Cappadocia journey. Access them here.