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People, Places & Events

A GROHE journey in Cappadocia, Turkey – Part 1

Bringing Turkey’s leading A&D community together

Cappadocia is one of the most stunning parts of the beautiful Turkey. With its rock formations that look like fairy chimneys and dwellings carved into the ancient landscape, it has the feel of a timeless oasis. 

So it was the perfect spot for GROHE to invite Turkey’s architecture and design community, and our industry partners, to experience the calming effect of the nearby water while soaking up the rich local culture. First, our guests took an overnight trip from Istanbul to Cappadocia, after which they checked in at the spectacular Yunak Evleri Cave Hotel where they were treated to traditional Turkish food, music and dance. At dawn  they were able to greet the morning sun on a hot air balloon ride over Cappadocia, among other memorable activities. 


Committing to our partners and clients in Turkey

The event shows GROHE’s commitment to Turkey as a young, vibrant society, as well as an important market, and to the MENA region as a whole. Watch the video above to learn more about our relationship to this wonderful place, and to enjoy the memories that we made there. 

GROHE Journey Cappadocia
GROHE Journey Cappadocia

Eda Çıdamal Erdoğmuş

Key Account Manager - A&D, Turkey & Azerbaijan, LIXIL MENA

As Key Account Manager Architecture & Design for Turkey & Azerbaijan, Eda has over 12 years’ experience in various B2B sales and marketing roles in construction industry. Eda loves working on the value-based projects by matchmaking for outstanding purpose-driven such as art collaborations and CSR concepts. She also believes that GROHE X is a great platform by putting customer-centricity at the heart to deliver tailored content to professionals and she hosts the first episode of GROHE Journey – Cappadocia Edition which took our relationship with the top A&D in Turkey to another level! 

We create lasting memories with our partners with our People, Places & Events concept. Take a look at our past experiences here!

Don’t miss out on the two other episodes we created about our Cappadocia journey. Access them here.