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A Glass Of Water With

Discussing Customer Journey with Phil Dixon

Phil Dixon, the Global E-Commerce Manager at GROHE, is passionate about providing customers with a seamless journey from inspiration to purchase. He believes that offering all-in-one-box solutions can significantly simplify customers' lives. To guide customers through their purchases at every stage of the customer journey, good content is key. This includes the use of technology and solutions which enable to explain GROHE's products at a new level. One example is the digital experience hub GROHE X.   

GROHE QuickFix – an innovative customer journey example 

At the heart of GROHE's brand is customer satisfaction and a key point is the importance of customer feedback in driving product development. With GROHE QuickFix, the brand is now addressing the rising home improvement trend where independent consumers want to take care of small renovations – also in bathroom and kitchen – on their own. GROHE QuickFix is about easing the consumer journey from inspiration and product selection to purchase and execution. With a dedicated product portfolio and an all-in-one-box approach, the brand aims to make bathroom or kitchen renovation accessible. The GROHE QuickFix team has put themselves in the consumers’ shoes and compiled a carefree package for every step of the make-over project: Easy installation technologies, tools, installation guides and How-To videos.  

A great example of how GROHE thinks of the customer journey at all stages.  

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