GROHE Professional

GROHE Professional - Tailored services and training concepts for installers

GROHE Professional – The installer’s daily supporter

  • GROHE Professional simplifies the everyday work of professional partners

  • Dedicated product portfolio enables efficient job completion with easy-to-install, reliable quality

  • Tailored service and training concept offers support for experienced and young professionals

Düsseldorf, 6th April 2022 – The sanitary industry is at a crossroads: There is growing demand for real estate improvement due to environmental concerns and demographic change. This goes hand in hand with higher design and functionality expectations from consumers with regards to their living spaces, as well as an increasing complexity of products that can be time-consuming to install. Although this should be a reason for joy for the sanitary industry, it turns out to be more of a dilemma: On average, 65%(1) of installation companies miss out on projects due to labor shortages. Order books are bursting yet installers cannot meet this growing demand.
This is where GROHE Professional comes in – GROHE’s offering tailored to installers' needs that has just one goal in mind: to simplify professional everyday work.
GROHE Professional consists of a dedicated product portfolio that includes reliable bestsellers like GROHE Eurosmart or easy to install hidden champions such as the GROHE Rapido SmartBox, in combination with a comprehensive service and training concept, at the heart of which are the new GIVE and GROHE + programs.
As the daily supporter of our brand’s partners in the trade and on the construction site, GROHE Professional keeps them one step ahead of the competition and paves the way to the future of the industry.

“With GROHE Professional, we underline our commitment to our professional partners. Based on our experience and expertise, we have put together a comprehensive product and service package that offers the sanitary industry solutions for the challenges of today and tomorrow. Installers are the backbone of our industry, so for us as a reliable partner, it is a matter of course to assist them in their busy everyday lives as best as we can”, says Jonas Brennwald, Leader, LIXIL EMENA and Co-CEO Grohe AG.

Iconic bestsellers and hidden champions: The GROHE Professional portfolio

To make installers’ everyday work as easy and efficient as possible, GROHE Professional lends a helping hand with established bestsellers like GROHE Eurosmart, the GROHTHERM thermostat family, or new behind-the-wall heroes such as the GROHE Rapido SmartBox or GROHE Rapid SLX. The portfolio, valued by experts around the world, is built on four simple brand values: reliable quality, timeless design, innovative technology yet easy and quick installation, and – last but not least – sustainability from the production to usage phases. These qualities do not just make installers’ lives easier thanks to fuss-free jobs, they also help contribute to client satisfaction and thus to more successful business relationships in the long run. Another time-saving advantage of GROHE's portfolio that also helps businesses grow is the Perfect Match approach: The kitchen and bathroom expert offers holistic solutions which perfectly match in form and function, as already indicated on the clearly labelled GROHE Professional packaging. This not only simplifies the consultation process, but also offers upselling opportunities – for expanding a project into creating a whole new kitchen or bathroom experience.

The future is now: Training for the next generation

A significant shortage of junior talent within the installation profession is taking its toll on flourishing businesses. To counteract this development and help customers find new skilled employees, the GROHE brand has come up with two dedicated programs for next-generation professionals and established installers alike. With its GIVE program (GROHE Installer Vocational Training and Education), GROHE supports plumbing schools across the EMENA region in the training and education of aspiring young installers. The brand improves training facilities by setting up a fully functioning training environment with modern equipment and exercise material. After graduation, GROHE supports the students in gaining work experience or placements at GROHE partners.
GROHE’s digital experience hub GROHE X adds extra learning capabilities to the mix. So do GROHE’s Plumber Trucks with their innovative training racks, where new skills and techniques can be learnt in a real-life situation.

Loyalty for long-term success: Welcome to GROHE +

GROHE takes pride in the fact that our service is more than classic after-sales- service, but a holistic approach tailored to installers’ specific needs. That is why GROHE has developed GROHE +, a loyalty program based on a comprehensive service concept to optimize the professional’s business. The goal: to create a loyalty program that supports the everyday work of installers in the best possible way. The result is a comprehensive service package with benefits for installers and consumers. Depending on the individual status of installers, which can be influenced through interaction and collaboration, advantages include fast contact to GROHE’s customer service and technical experts, as well as easy access to portfolio information. Furthermore, there will be training revolving around products and their installation and maintenance that might not be part of everyday business for installers. As a quality proof point for owners, successful participation will be displayed on the GROHE website. This saves time and considers the expectations of end-users, since consumers are much better informed these days. Two additional competitive advantages of becoming a certified GROHE installer are the opportunity to provide customers with an extended warranty and to get directly connected with new clients on the GROHE website.

(1) USP, Report European Mechanical Installation Monitor Q4 2019, 2020


Sarah Bagherzadegan
Sarah Bagherzadegan

Sarah Bagherzadegan

Leader Brand Communications LIXIL EMENA