GROHE Allure & GROHE Rainshower Aqua Body Sprays
GROHE extends premium bathroom portfolio: Modern luxury for the personal home spa
Unique bathroom statements: GROHE’s premium portfolio shapes memorable spaces that stand out
Progressive designs meet technological precision: The reinvention of the GROHE Allure product line
Soothing shower experience thanks to the new GROHE Rainshower Aqua Body sprays
Düsseldorf, November 9, 2021 – As a contrast to the hectic outside world, consumers are looking for valuable me-time to relax body, mind, and soul. Awareness of one’s own well-being and health has never been higher. At home, the bathroom is often a vital place for finding a moment of peace. Providing the right products to meet customers’ high demands and helping them create their personal retreats is therefore key. In response to the growing health and wellness trend GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, is extending its premium product portfolio with the reinvented GROHE Allure line and the new GROHE Rainshower Aqua Body sprays for an enhanced shower experience. No matter if you are designing a spa landscape for a resort or a private bathroom, GROHE offers the freedom to tailor the space to your customers' needs. Progressive designs and carefully chosen materials, finishes, and colors, combined with high-end technology, will stand out in any bathroom project.
"These exclusive new products are especially dedicated to architects and designers who want to transform their clients' bathrooms into a holistic wellness oasis at home. That becomes a perfect hideaway to recharge body, mind, and soul. GROHE Allure is defined by a progressive design that allows full design coordination, creating unique bathroom experiences. These memorable, unique spaces stand out in any project. In addition, a palette of carefully curated colours and finishes enables architects and designers to add a personal touch," says Patrick Speck, Leader, LIXIL Global Design, EMENA.
Luxury and sophistication for the bathroom with the reinvention of GROHE Allure
The popular GROHE Allure faucet line has been updated. The design statement captivates with its minimalist and extraordinarily slim design – now even more appealing due to its strong organic aesthetic. By combining state-of-the-art water technology with German craftsmanship, the faucet offers a special highlight: Thanks to distinct haptic feedback, the precision control of the three-hole basin mixer offers a unique tactile experience and improves interaction.
The new GROHE Allure offers designers and architects the opportunity to create a perfectly harmonious bathroom experience according to their customers’ personal tastes. The versatile range also encompasses floor-mounted faucets and waterfall spouts for the bathtub, which allow for a holistic, coordinated design. For tasteful accents in the bathroom, the Allure line offers a choice of different colors and finishes: Chrome, Brushed Cool Sunrise, Brushed Warm Sunset, and Hard Graphite – all perfect matches for GROHE Allure Accessories.
Soothing shower experience for the home spa
With the Rainshower Aqua Body sprays GROHE launches a showering highlight which upgrades the daily routine with a pulsating water massage. Control is intuitive via a pop-up mechanism: when the water is activated, the body sprays pop out of the cover plate, allowing users to switch between the Rain and Active Jet spray easily by simply turning them. When the water is turned off, the body sprays pull back and blend into the rosette completely – slim design for extra space in the shower.
Full freedom of choice is guaranteed with round and square designs, available in different GROHE Colors to match any bathroom style. Furthermore, the new body sprays enable eco-conscious water usage thanks to water-saving EcoJoy technology. GROHE Rainshower Aqua Body sprays make it easy to successfully combine responsibility with pure showering pleasure.
Discover further bathroom products to create a personal home spa on our digital experience hub GROHE X.
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Leader, Brand Communications, LIXIL EMENA
+49 211/9130 3030