GROHE returns to Milan Design Week 2025

Step into the GROHE Aqua Gallery at the historic Garden Senato from 8-13 April 2025

GROHE is unveiling a new immersive experience at one of Milan’s most iconic locations: the Garden Senato. Nestled at Via Senato 14 in Milan’s prestigious fashion district, the garden blends historical charm with contemporary design, providing the perfect backdrop for the GROHE Aqua Gallery.

Building on the success of the Red Dot “Best of the Best” award-winning GROHE SPA installation at Palazzo Reale during Milan Design Week 2024, GROHE is transforming the Garden Senato into an unforgettable exhibition space.

Discover the GROHE Aqua Gallery

Location:
Garden Senato, Via Senato 14, 20121 Milan

Opening Hours:

• April 8/9 from 10:00am-7:00pm CET
• April 10 from 10:00-4:00pm CET
• April 11/12 from 10:00am-9:00pm CET
• April 13 from 10:00am-6:00pm CET

A unique exploration of design, innovation and sustainability

“Guided by GROHE’s brand purpose of ‘Pure Joy of Water’, our design philosophy, and Fuorisalone 2025’s theme of ‘Connected Worlds’, we’ve curated a unique exhibition that offers a compelling insight into the innovation, design, and development of our products,” explains Patrick Speck, Leader, LIXIL Global Design EMENA.

Within carefully curated spaces, the GROHE Aqua Gallery will showcase GROHE products as both functional objects and crafted artifacts – bridging the relationship between humans, water, and the environment.

Through a deep reflection on people’s needs, culture, and traditions, alongside the exploration of natural resources, technological advancements, and future innovations, GROHE explores how design shapes and connects with the world around us. The Aqua Gallery is a testament to GROHE’s commitment to sustainability and innovation, where design and ecological responsibility coexist in perfect harmony.

Become part of the GROHE Aqua Gallery

Conceived by the in-house LIXIL Global Design and Brand Identity team, the installation seamlessly blends indoor and outdoor elements to create a one-of-a-kind gallery experience. Set within the tranquil garden, the Aqua Atelier offers a space for reflection and the creation of an Aqua Poem. We invite you to craft your own Aqua Poem, capturing reflections from your visit, before enjoying refreshments at the thought-provoking GROHE Aqua Bar.

Beyond a place to refresh, the adjacent Aqua Bar makes a powerful statement on sustainability. Constructed from recycled bottles, it highlights the environmental impact of single-use plastics and the growing issue of water pollution.

Join us at Milan Design Week, from 8-13 April 2025, at Garden Senato. Visit the GROHE Aqua Gallery and immerse yourself in this unique vision. For more information, follow @grohe_global and @lixilglobaldesign on social media.

Press preview: On April 7 the installation will be exclusively open to media from 11:00am-6:00pm CET. If you're interested in a dedicated tour during our press day, please let us know at media@grohe.com.

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