The GROHE Aqua Gallery at Milan Design Week 2025

From 8–13 April, visitors immersed themselves in the GROHE Aqua Gallery and discovered the Pure Joy of Water

GROHE unveiled a new immersive experience at one of Milan’s most iconic locations: the Garden Senato. Nestled at Via Senato 14 in Milan’s prestigious fashion district, the garden blends historical charm with contemporary design, providing the perfect backdrop for the GROHE Aqua Gallery.

Traditionally, a gallery celebrates the beauty of art, but in Milan, the GROHE Aqua Gallery honoured the Pure Joy of Water, showcasing precision-crafted artifacts that deliver water, seamlessly blending form, function and impact.

Building on the success of the Red Dot “Best of the Best” award-winning GROHE SPA installation at Palazzo Reale during Milan Design Week 2024, GROHE transformed the Garden Senato into an unforgettable exhibition space.

A unique exploration of design, innovation and sustainability

“Guided by GROHE’s brand purpose of ‘Pure Joy of Water’, our design philosophy, and Fuorisalone 2025’s theme of ‘Connected Worlds’, we’ve curated a unique exhibition that offers a compelling insight into the innovation, design, and development of our products,” explained Patrick Speck, Leader, LIXIL Global Design EMENA.

Within carefully curated spaces, the GROHE Aqua Gallery showcased GROHE products as both efficient objects (Function) and crafted artifacts (Form) that deliver meaningful water experiences (Impact). Visitors were invited to explore how these products create a bridge between humans, water, and the environment.

“Design plays a crucial role in linking various aspects of our lives. It requires a deep investigation, analysis and understanding of people’s needs, cultures and traditions. As well as the exploration of the natural environment that creates pathways to develop future innovations and technologies. The GROHE Aqua Gallery reflects the brand’s commitment to shaping a future where design, functionality and responsibility coexist in perfect harmony, crafting the products and experiences that enable people to experience the ‘Pure Joy of Water’,” Speck concluded.

Product highlights to anticipate

Featuring for the first time in Milan was the recently launched GROHE Purefoam, with its proprietary technology that mixes the perfect balance of water and Kinuami soap to deliver a cocooning foam, creating a revolutionary vertical bath like experience, enveloping users in a unique skincare sensation.

Another exciting highlight was the new GROHE Essence Crafted Lever. The award-winning GROHE Essence Collection is the brand’s most-specified faucet—in the affordable luxury segment—for projects across Europe and delivers harmonious proportions and sensual-minimalist transitions. The introduction of the new crafted lever variants and an array of color options affords the Essence Collection greater freedom for customization.

Becoming part of the GROHE Aqua Gallery

Conceived by the in-house LIXIL Global Design and Brand Identity team, the installation seamlessly blended indoor and outdoor elements to create a one-of-a-kind gallery experience. Set within the tranquil garden, the Aqua Atelier offered a space for reflection and the creation of an Aqua Poem. Visitors were invited to craft their own Aqua Poem, capturing reflections from their visit, before enjoying refreshments at the thought-provoking GROHE Aqua Bar.

Beyond a place to refresh, the adjacent Aqua Bar made a powerful statement on sustainability. Constructed from recycled bottles, it highlighted the environmental impact of single-use plastics and the growing issue of water pollution.

Listen to Facets of Design—a LIXIL Global Design podcast

Facets of Design was created to explore the diverse paths and opportunities creatives take. Our guests have launched their careers through varied educational routes, and where they end up often differs from where they began. Our aim is to inspire young designers, students, and even seasoned professionals by showcasing unique journeys to success.

The first episode was recorded at the GROHE Aqua Gallery during Milan Design Week 2025 and features podcast host Paul Flowers, Leader, LIXIL Global Design & Brand Identity, Chief Design and Brand Officer & Executive Vice President, in conversation with Massimo Buster Minale, founder of Buster + Punch. Tune in on all major podcast platforms, including Spotify, Apple Podcasts, YouTube Music, and Amazon Music.

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