GROHE SPA Collection
Experience water with all your senses: the new GROHE SPA Collection
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For moments of indulgent bliss: GROHE SPA to launch in September 2021
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Modern luxury for the personal home spa
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Progressive designs meet technological precision: GROHE Allure, ceiling shower modules, and body sprays for the shower
Düsseldorf, March 16 2021 – As the relentless speed of the outside world becomes increasingly exhausting, it is more important than ever to actively care for our own wellbeing. Small hideaways in the home provide the perfect moment of escapism for those times when you want to disconnect and find peace for body, mind, and soul. At home, the bathroom is often the go-to place for finding that moment of peace and so creating a relaxing atmosphere in our bathroom spaces is key. GROHE, a leading global brand for complete bathroom solutions and kitchen fittings will launch its new GROHE SPA collection in September 2021: exclusive designs combined with cutting-edge technology, curated to transform the bathroom into an oasis of wellbeing, and to create a new kind of water experience for all the senses.
“GROHE SPA stands for ‘health through water’”, explains Patrick Speck, Leader LIXIL Global Design, EMENA, responsible for product design and development for the GROHE brand. “The calming sound and soothing feeling on one’s skin makes water truly an elixir of life itself. With our new collection, we offer consumers unique water experiences that allow them to indulge themselves in a perfect me-moment in their own bathroom. Carefully selected colours, materials, and finishes together with progressive designs make the SPA collection a real eye-catcher. And thanks to versatile customisation options, we can offer consumers full freedom of design, allowing them to tailor their home spa to their personal taste. Combined with high-end technology and quality made in Germany, GROHE SPA lets users feel our passion for water in every detail.”
Luxury and sophistication for the bathroom with the reinvention of GROHE Allure
As part of the SPA Collection launch, the popular GROHE Allure brassware range has received an updated look and feel. The elegance of the tap’s form is a true design statement. Characterised by its captivating minimalist and slim design, the tap is now even more appealing due to its more organic aesthetic. Combining state-of-the-art water technology with German craftsmanship, the tap impresses with unique design highlights such as its distinct haptic feedback which improves the precision control of the range’s three-hole basin mixer, offering a unique tactile experience with enhanced interaction.
The new GROHE Allure range allows you to create a perfectly harmonious bathroom experience according to your personal taste. Alongside the reconfigured basin mixers, the versatile range also encompasses floor-mounted mixers and waterfall spouts for the bathtub, which allow for the creation of a holistic bathroom design. To add accents of personalisation, the Allure range offers a choice of different colours and finishes: Chrome, Brushed Cool Sunrise, Brushed Warm Sunset, and Hard Graphite, which all coordinate perfectly with GROHE’s Allure Accessories range.
Customised shower experiences for your home spa
The new GROHE SPA collection is complemented by two customisable shower innovations which cater for individual shower habits and enable pure water enjoyment. GROHE SPA ceiling shower modules bring the sensation of a wonderful waterfall into your bathroom. Thanks to its modular design, you can choose and combine different spray patterns to best suit your bathroom space, individual tastes and design vision. There are no barriers to creativity as you have full flexibility in designing your own ceiling shower specification – perfectly tailored to your needs. The extra slim design of the modules complements both round and square designs and underpins a minimalist yet sophisticated look.
GROHE SPA body sprays complete the new portfolio and can upgrade your daily shower routine with a pulsating water massage. When you activate the water for the shower, the body sprays pop out of the cover plate, allowing you to switch between Rain and Active Jet spray easily, simply by turning them. If you turn off the water, they pull back and blend seamlessly into the shower surround – enabling, smart, minimalist design that also frees up much needed space in the shower enclosure. Full freedom of choice is guaranteed with round and square designs, available in different GROHE colour finishes to match your bathroom style. Furthermore, the new body sprays enable eco-conscious water usage thanks to water-saving EcoJoy technology. GROHE SPA body sprays make it easy to successfully combine responsibility with complete shower enjoyment.
Sophie Thrower
PR & Influencer Account Manager at DMC PR