GROHE extends premium bathroom portfolio

GROHE extends premium bathroom portfolio with GROHE Allure and GROHE Rainshower Aqua Body sprays

  • Unique bathroom statements: GROHE’s premium portfolio shapes statement spaces that create impact
  • Progressive designs meet technological precision: the reinvention of the GROHE Allure product line
  • The ultimate soothing shower experience thanks to the new GROHE Rainshower Aqua Body sprays

London, January 6th, 2022 – As a contrast to the hectic outside world, consumers are looking for valuable me-time to relax body, mind, and soul. At home, the bathroom is often a vital place for finding a moment of peace. Providing the right products to meet customers’ high demands and helping them to create their own personal retreats is key, with awareness around wellness and health at an all-time high. In response to the growing health and wellness trend, GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, is extending its premium product portfolio with the reinvented GROHE Allure line and the new GROHE Rainshower Aqua Body sprays for an enhanced shower experience. No matter if you are designing a spa landscape for a resort or a private bathroom, GROHE offers the freedom to tailor the space to your customers' needs. Progressive designs and carefully chosen materials, finishes, and colours, combined with high-end technology, will stand out in any bathroom project.

"These exclusive new products are especially dedicated to architects and designers who want to transform their clients' bathrooms into a holistic wellness oasis at home that becomes a perfect hideaway to recharge body, mind, and soul. GROHE Allure is defined by a progressive design that allows full design coordination, creating unique bathroom experiences. These memorable, unique spaces will stand out in any project. In addition, a palette of carefully curated colours and finishes enables architects and designers to add a personal touch," says Patrick Speck, Leader, LIXIL Global Design, EMENA.

Luxury and sophistication for the bathroom with the reinvention of GROHE Allure

The popular GROHE Allure tap line has been updated. The design statement captivates with its minimalist and extraordinarily slim design – now even more appealing due to its refined aesthetic. By combining state-of-the-art water technology with German craftsmanship, the tap offers a distinctive highlight. Thanks to distinct haptic feedback, the precision control of the three-hole basin mixer offers a unique tactile experience and improves interaction.

The new GROHE Allure offers designers and architects the opportunity to create a perfectly harmonious bathroom experience according to their customers’ personal tastes. The versatile range also encompasses floor-mounted taps and waterfall spouts for the bathtub, which allow for a holistic, coordinated design. For tasteful accents in the bathroom, the Allure line offers a choice of different colours and finishes: Chrome, Brushed Cool Sunrise, Brushed Warm Sunset, and Hard Graphite – all perfectly coordinated with GROHE Allure Accessories.

A soothing shower experience for the home spa

With the Rainshower Aqua Body sprays GROHE launches a showering highlight which upgrades the daily routine with a pulsating water massage. Control is intuitive via a pop-up design: when the water is activated, the body sprays pop out of the cover plate, allowing users to switch between the Rain and Active Jet spray easily by simply turning them. When the water is turned off, the body sprays pull back and blend into the shower surround completely, resulting in a slim, minimalist design for optimised space in the shower.

Full freedom of choice is guaranteed with round and square designs, available in different GROHE Colours to match any bathroom style. Additionally, the new body sprays enable eco-conscious water usage thanks to water-saving GROHE EcoJoy technology. GROHE Rainshower Aqua Body sprays make it easy to successfully combine responsible consumption with a luxurious showering experience.


Sarah Bagherzadegan
Sarah Bagherzadegan

Sarah Bagherzadegan

Leader Brand Communications LIXIL EMENA