The new GROHE Eurosmart: Reinvention of an icon

  • Popular for over 20 years: Fourth generation of GROHE Eurosmart impresses with versatile product variants

  • First GROHE 2-in-1 hybrid tap combines the benefits of a one-handed mixer with hygienic touch-freecontrol

  • New lever options and integrated thermostat enhance user safety

Düsseldorf, March, 16th 2021 – More than 20 years ago, GROHE introduced its first Eurosmart tap for the bathroom. Since then, the product line has quickly developed into the undisputed best-seller in the brand’s brassware portfolio – establishing itself as an all-time favourite product choice for professionals. While the main characteristics remain unchanged, GROHE ensures that the Eurosmart collection always grows in line with a changing society’s requirements and that it keeps adapting to modern needs. With the relaunch of the Eurosmart portfolio in June 2021, GROHE reinvents one of its core products with a contemporary design and future-oriented functions.“Eurosmart evolves with every generation, which is crucial if you want to bring meaningful products to the market. Our environment is constantly transforming, and we need to react to changing needs with new product solutions“, says Jonas Brennwald, Leader LIXIL EMENA. “Right now, a global health crisis is forcing the world to rethink hygiene standards. Therefore, we have developed a hybrid version of Eurosmart, which combines hygienic touchless, and manual operation. Another example are the lever variants, which reflect the complexity of different living situations and the fact that every consumer has different requirements. Long levers can simplify the daily work of doctors, while loop levers are perfect for children and the elderly in multi-generational homes. Eurosmart is the perfect proof that innovation is not limited to new lines. Innovating in a relevant way also means reinventing core products. Only these human-centric solutions enable us to create better homes”.

Product versatility at its best

With the relaunch of the Eurosmart bathroom tap, GROHE demonstrates innovation leadership. The brand is not only introducing a new contemporary design but also presenting completely new products within the range too.

The evolution of the Eurosmart line is focused on the creation of purpose-driven products and is carried out with different users‘ needs in mind. The Eurosmart Loop lever for example, simplifies gripping thanks to the cut-out centre. This makes it an ideal choice for those with limited or reduced motor skills and for care homes, allowing everyone to live as independently as possible for as long as possible. The Eurosmart variant for the health sector is equipped with an extra-long lever, which enables doctors and health care professionals to operate the tap with their elbow, minimising contact with surfaces. The different lever variants directly relate to people's lives and are a perfect reflection of GROHE’s human-centric design approach. This also includes installation professionals, as the new angled product body facilitates a simplified installation process.

The Eurosmart hybrid variant offers additional advantages when it comes to hygiene, combining the advantages of a manual and touchless tap. Users can decide whether they want to use the manual lever ortouch-free technology to activate water flow via an integrated sensor. When there is no need to touch the tap when washing hands, the risk of spreading germs and cross-contamination is minimised.

To make things even more convenient, especially for households with children and older generations, the Eurosmart line is equipped with new safe stop technology. Thanks to an integrated micro thermostat, the temperature can be limited to reduce the risks of scalding.

Eurosmart has even more to offer: For extra comfort a pull-out spout option offers full flexibility – perfect for washing hair or cleaning the basin. Water and energy-saving technologies integrated in the Eurosmart line support consumers’ efforts to achieve a more sustainable lifestyle. GROHE EcoJoy technology for example, reduces water flow whilst enriching the water with air, ensuring a voluminous flow while saving valuable resources at the same time - a great choice for eco-conscious consumers. Available in a total of four sizes ranging from S to XL, the GROHE Eurosmart range offers a solution for any bathroom project. For holistic interior concepts, installers and designers can also specify matching Euro Ceramics from the GROHE portfolio, which complement the brassware in design and function. Furthermore, the Eurosmart line can also be found in GROHE’s kitchen portfolio, making Eurosmart a perfect choice for coordinated design in the home. Also available are low pressure basin taps and deck mounted bath fillers and bath shower mixers.


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Jasmine Burford