GROHE QuickFix launches for customers

GROHE launches new QuickFix sub-brand to support DIY savvy customers

  • Everything in one box: GROHE QuickFix provides consumers with an all-in-one package for easy home upgrades in the kitchen and bathroom
  • Small changes, big impact: GROHE supports the continuing home improvement trend within private households, focusing on replacements and soft renovations
  • A perfect match for every interior style: GROHE Start offers a broad range of modern and resource-saving fittings for the kitchen and bathroom


London, 22nd March 2022 – Our home is and will always remain our number one place to retreat, especially when the outside world can feel overwhelming. After having spent a large amount of time at home in recent years, it is therefore not too surprising that many people have shown an increased interest in redesigning their homes to create their personal feel-good base. But does that mean tearing down walls and big overhauls? It doesn't have to. Home improvements can be simple and affordable – even in rooms such as bathrooms and kitchens. With QuickFix, GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, answers to the home improvement trend and offers DIY fans a new solution to complete easy home upgrades in both kitchen and bathroom with minimum effort. 

At GROHE, we know that even small changes in a room can have a big impact on the feel-good factor. But especially in living spaces such as kitchens and bathrooms, many do not have the confidence to do so and fear that the replacement or soft renovation will be too difficult and costly. This is why we developed GROHE QuickFix,” says Jonas Brennwald, Leader LIXL EMENA and Co-CEO Grohe AG. “The idea behind QuickFix is to serve the consumer’s demand for easy, convenient, and affordable solutions from purchase to installation and maintenance. It is our aim to support the consumers on their way making their home dreams become a reality.”

Surprisingly easy kitchen and bathroom updates, all in one box

All products with a QuickFix promise come with three main benefits for a hassle-free installation: QuickTools, QuickGuides and QuickVideos. For example, the QuickTool combines all the conventional tools needed to install and maintain a GROHE basin mixer in one easy to use tool. When it comes to kitchen taps, GROHE offers an easy installation system where no additional tools are needed either. With the QuickGuides, GROHE has put itself in the consumers’ shoes and developed clear and simple installation manuals with short instructions completed by self-descriptive pictures. Those who prefer easy to follow how-to videos will find helpful tips and step-by-step guidance with QuickVideos via a printed QR code on the product packaging.

With GROHE QuickFix, the consumer receives everything needed in one plastic-free box as part of GROHE’s own goal to eliminate plastic in all product packaging.

Let’s get started with GROHE Start

GROHE Start is the first product line which comes with a full QuickFix promise. Thanks to its modern design, it is the perfect choice for home improvement fans to give their bathroom and kitchen a refreshing boost. Starting with the bathroom, it offers a broad range of washbasin taps in different sizes. Along with their modern design, the products also impress with their increased height, offering more comfort in daily bathroom routines. In line with GROHE’s sustainability strategy, the GROHE Start products also contribute to protecting the environment. The integrated GROHE EcoJoy technology reduces the water flow while elevating the water with air, thereby ensuring a perfect full flow while saving valuable resources. Some variants of the basin mixers are also equipped with GROHE SilkMove ES technology – an intelligent combination of energy-saving and effortless water control. Using the middle-lever position for cold water, the washbasin tap reduces wastage of hot water, saving precious water and energy.

However, home-makeover projects are not only easy to complete within the bathroom. For a harmonious design concept throughout the home, GROHE Start is also available as a kitchen line. Thanks to the slim, contemporary design, the taps bring an updated aesthetic into any kitchen while making everyday kitchen tasks easier and more enjoyable.

GROHE’s full-service approach

GROHE QuickFix caters for consumers that are wanting soft renovations or simple replacements and offers a full-service approach from inspiration to purchase, to installation and maintenance. For example, when choosing a product from the GROHE Start bathroom and kitchen range, consumers can easily register for a warranty extension in just a few simple steps. By scanning the QR code printed on the product packaging, GROHE’s standard warranty of five years is increased with an additional one year, offering a total of six years without worries. Another benefit is the GROHE service area where help and support are provided whenever needed for a hassle-free installation and a successful DIY project.


Sophie Thrower, headshot
Sophie Thrower, headshot

Sophie Thrower

PR & Influencer Account Manager at DMC PR