GROHE Private Collection wins Livingetc Style Award

• GROHE’s new Private Collection wins Livingetc Style Award in “Best Bathroom Collaboration” category

• GROHE Private Collection encourages interaction and personalisation with customisable elements 

• The collection brings together two stalwart design houses, GROHE and Caesarstone, combining state-of-the-art water technology and superior design 

London, July 2023: Leading global bathroom and kitchen manufacturer GROHE, has been named a winner of 2023 Livingetc Style Awards in the “Best Bathroom Collaboration” category. The Livingetc Style Awards celebrate the finishing touches that make homes original, helping audiences make better shopping decisions, while recognising outstanding creativity and innovation in design.

The innovative design, cross-brand collaboration and luxurious concept of the new Private Collection which sits within the premium GROHE SPA sub-brand came out on top and was named the Best Bathroom Collaboration available to consumers in 2023.

“Our GROHE SPA products sit at the intersection of premium quality, cutting-edge technology, unrivalled precision, and progressive design. With this concept, we were delighted to partner with Caesarstone, the renowned global pioneer of premium countertop surfaces. Caesarstone has a long-standing reputation for designing and producing high-end engineered surfaces, which aligns perfectly with the vision for GROHE SPA and the Private Collection.”, says Ebru Bircan, Leader, Marketing Activation UK, LIXIL EMENA, GROHE UK.

This uniquely bespoke brassware collection sitting with GROHE’s premium SPA range has been created to help ease the pressures of modern-day life and evoke calm, wellness, and individuality in the bathroom.

The Private Collection is an extension of GROHE’s beloved premium models, Atrio and Allure Brilliant, and provides a customisable design experience with choice of colour, finish, material, and handle options. To enhance the already luxuriously designed fittings, GROHE partnered with global pioneer of premium quartz surfaces, Caesarstone, to provide options of white or black Caesarstone Quartz to fitting options of either knurled knobs or stick levers in a range of finishes including Warm Sunset, Cool Sunrise, and Hard Graphite for a superior finish. The collection consists of over 200 individual product codes, with endless customisable options available for a truly personal design.

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