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Launch of GROHE SPA: Experience the healing power of water

  • ‘Health through Water’: GROHE SPA invites users to luxurious water rituals, taking advantage of the positive effects on body, mind and soul

  • For unique wellness spaces: With diverse customization options, GROHE SPA enables the transformation of the bathroom into a home spa tailored to individual needs

  • Masterpieces for the bathroom: Portfolio encompasses GROHE’s premium products, characterized by the highest quality, cutting-edge technology, unrivalled precision and progressive design

Düsseldorf, 9 th March 2023 – Nothing compares to water – the elixir of life. It can be cleansing, invigorating, healing. Whether it’s the soothing sounds, or the feel on the skin, through our experiences with water, we can switch off from the noise of the outside world – to find peace for body, mind, and soul. It is usually the bathroom that serves as a personal space of retreat where the positive effects of water on the body and mind can be fully embraced. It’s the place for precious me-moments of indulgent bliss where we find hidden strength and new energy. The renaissance of the bathroom and its increasing significance as a zone of regeneration has been accompanied by heightened expectations with regard to bathroom planning: The bathroom is evolving into a home spa, a holistic experience that not only meets users’ needs, but also reflects their personalities.

Customized home spa luxury

Guided by the belief that water is the source of vital energy, GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, has revitalized its GROHE SPA collection. The word SPA originates from the first letters of ‘Salus Per Aquam’, Latin for ‘Health Through Water’. This is the founding concept behind GROHE SPA. It curates exclusive products to create unique luxurious wellbeing areas that allow the user to become immersed in soothing water rituals.

The GROHE SPA portfolio ranges from elaborate faucet collections, customizable ceiling showers and intricate ceramics to complementary accessories. Progressive designs are combined with carefully selected colors, materials, and finishes to create luxurious home spa experiences. With a wide range of customization options, GROHE SPA enables a new level of individual expression in the bathroom. The GROHE Atrio and Allure Brilliant Private Collections in particular present customers with a choice of different color, material, finish and handle options to help them design one-of a-kind bathroom pieces. In order to enable endconsumers to enjoy an authentic marble style with a high-quality finish, GROHE is partnering with Caesarstone, the global pioneer of premium countertop surfaces, to craft faucet handles in the brand’s timeless and durable quartz designs. Caesarstone has a long-standing reputation for designing and producing high-end engineered surfaces, used in some of the most exclusive residential and commercial buildings around the world. Caesarstone surfaces can also be combined with GROHE SPA Private Collections.

Thanks to the GROHE SPA Aqua Rainshower Ceiling Shower Modules, the shower experience can also be customized to the user’s personal preferences. Sophisticated features like the haptic feedback on the GROHE Allure basin mixer make GROHE’s passion for water even more tangible. Finally, the GROHE Perfect Match principle ensures that the various products match in form and function – for a bathroom experience that is as unique as it is easy to turn from concept into reality.

“GROHE SPA products sit at the intersection of premium quality, cutting-edge technology, unrivalled precision, and progressive design. We are driven by a spirit of redefining what is possible, using industry-leading production techniques like 3D metal-printing to create exclusive designs and the ultimate water experience for the bathroom”, explains Patrick Speck, Leader LIXIL Global Design, EMENA.

Unique GROHE SPA experience at Milan Design Week

Visitors can experience GROHE SPA first-hand at Milan Design Week, taking place from April 18-23, 2023. Located in the Brera district, GROHE SPA will be showcased by a celebration of our true passion for water – through a water surface installation which will reflect the stunning architecture of one of the world’s most prestigious art museums, the Pinacoteca di Brera, while expressing the overall GROHE SPA Health Through Water concept. The exhibition will be complemented by innovative bathroom designs occupying four immersive cubes nestled within the space, each expressing one of our four tiers: exclusive 3D metal-printed products, bespoke Atrio and Allure Brilliant Private Collections, trend-leading GROHE Colors, and a multi-sensory experience for the brand’s shower solutions.

The installation will be open to the public on
April 18/19/23 from 10am-7pm CET
April 20 from 12pm-5pm CET
April 21/22 from 10am-10pm CET.

More details on GROHE SPA can be found at


Sarah Bagherzadegan
Sarah Bagherzadegan

Sarah Bagherzadegan

Leader Brand Communications LIXIL EMENA