GROHE´s customised color range

Freedom of Choice: Individual bathroom designs thanks to GROHE’s color range

  • GROHE customers can choose from a broad variety of colors and finishes to create a customized bathroom space

  • Innovative coating and Physical Vapour Deposition (PVD) technologies offer longevity

  • Coordinated bathroom concept possible thanks to matching color options across all product categories

Düsseldorf, 5th June 2023 – The world is diverse, and so are our needs when it comes to our living environment. The bathroom, in particular, is a very personal space where we take time for ourselves and indulge in self-care rituals. In this “me-space”, we want to reflect our own personality and express our individuality.
But when it comes to fittings like faucets, timelessness and quality play a major role in the choice of color.

“We observe that consumers are becoming more design-savvy. They are looking for bathroom solutions that address their needs not only in terms of convenience and functionality but also allow them to make a design statement. And this should be customized exactly to their personal taste. With our GROHE Colors Collection, as well as the newest colors Phantom Black and Matte Black, we are giving consumers and professionals a curated palette to let their creativity flow. At the same time, they can be sure to enjoy their bathroom for a long time thanks to the classic color selection and surface quality”, says Benjamin Kraus, Leader, Categories, LIXIL EMENA.

Long-lasting freedom of choice: GROHE Colors Collection

Faucets are one of the most frequently used products in the home. That’s why GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, is paying extra close attention to the durability of its surfaces, to make sure these stand the test of time.
For the durable, beautiful yet classic products in colors that range from SuperSteel, through Cool Sunrise to Warm Sunset and Hard Graphite, GROHE relies on a technology which originates from the aerospace industry: Physical Vapour Deposition (PVD). During the first step, the pre-treatment, the components are carefully cleaned and heat-treated in an oven where the plastic components undergo a degassing process. During the second step, the PVD coating is applied. This process takes place in a high-vacuum environment and itself consists of three steps: First, the substrate is cleaned again, then the base coat is applied, followed by the paint coat.
PVD results in finishes three times harder and ten times more scratch-resistant than galvanized finishes. This process also allows for GROHE to deliver on a broader range of colors.

The most elegant non-color of all: matte black

As a perfect contrast to the shiny-white and chrome bathroom concept, a matte black finish creates a sophisticated, balanced overall appearance. GROHE offers the new go-to color in two variants:

Matte Black products are the ideal economical choice for everyday use at home. Thanks to the durable GROHE Powder Coating technology, Matte Black convinces with advanced resistance against corrosion, fading and scratches.

Phantom Black is the more sophisticated option. Thanks to a lacquer-coating technique, all GROHE Phantom Black products have been enhanced to be more durable, as well as being more resistant against corrosion, fading and scratches than Matte Black variants treated with powder coating. In addition, Phantom Black is more repellent to visible fingerprints. So, they require less cleaning and are easy to take care of – perfect also for hospitality environments.

The GROHE Colors Collection, as well as the new Matte Black and Phantom Black, are available across the full suite of bathroom categories, including faucets, showers, thermostats, flush plates (also available as glossy black variants) and accessories, to ensure a coordinated design concept that lasts.


Sarah Bagherzadegan
Sarah Bagherzadegan

Sarah Bagherzadegan

Leader Brand Communications LIXIL EMENA