GROHE Red: the high-end kitchen solution for enhanced cooking routines
GROHE Red defines a new cooking experience: boiling hot water – available on demand, directly from the faucet
A high-end kitchen solution to optimize kitchen routines: saving time, resources and simplifying workflows
Technology that puts safety first: patented product design and certified features ensure safe usage at all times
Düsseldorf, November 2021 – Sometimes it just has to be quick, especially when suddenly the whole family is standing at the kitchen door with growling stomachs. Waiting until the meal is ready can seem like an eternity. What if we could just prepare a cozy, hot tea or a tasty pasta meal at the push of a button and any time? We have good news: the future is already here! GROHE, a global brand for complete bathroom solutions and kitchen fittings presents GROHE Red, a unique kitchen solution providing on-demand boiling hot water in the exact amount needed – safely and directly from the tap. With GROHE Red, the brand offers its professional partners a high-end kitchen faucet with real impact. In this way, the brand supports kitchen studios and planners to expand their expert role and product portfolio, providing their customers a highlight product to level up their kitchen experience in terms of convenience, resourcefulness and safety.
Optimized kitchen routines for more convenience
“It usually takes around four to five minutes for a kettle to bring a litre of water to a boil - on the stove more than twice as long. At GROHE, it is our aim to create ever new opportunities to
redefine kitchen faucets and enhance them through functions that mean real added value. That is why we developed the GROHE Red, a water system to skip the wait, making boiling hot water safely available with just the push of a button,” says Jonas Brennwald, Leader LIXIL EMENA, CoCEO Grohe AG. “With this appliance, we offer our professional partners a real kitchen helper, making their customers day-to-day lifes a lot easier and more resourceful, saving them time for the things and people they love,” Brennwald continues.
The slim design of the GROHE Red boiler means it can be placed conveniently under the sink to save space. It is made of titanium to ensure maximum durability as well as resistance to corrosion and limescale. With GROHE Red, boiling hot water is available on demand while effectively saving resources, especially in comparison to heating water with an electric kettle or on a stove. By providing hot water in the exact amount needed, unnecessarily heated or surplus water is now a thing of the past. Particularly handy is the GROHE Red Potfiller function, allowing a bigger pot to be filled with up to three litres of boiling water at once. The GROHE Red boiler is available in two sizes: size M has a capacity of three litres, size L provides 5.5 litres of boiling water. Because there are no additional parts required, the installation of the GROHE Red is quick and hasslefree.
Technology that puts safety first
Conventional kettles can carry severe safety risks, especially for children: hot water splashes from a not properly closed lid can easily cause scalds and dangerous injuries. When customers choose GROHE Red they can be sure of choosing safety first. GROHE Red’s childlock is certified by the German TÜV, which confirms that the applicable safety requirements and quality standards have been met. In addition, GROHE Red’s patented aerator ensures a smooth stream of boiling water without splattering, preventing burns. The cut-off function guarantees the hot water flow will immediately stop when the control button is released.
GROHE Red is available in the colors StarLight Chrome or SuperSteel and consumers can choose between the straight L-shaped spout as well as the gently curved C-shaped spout.
Learn more about the “Made for your water” campaign on our digital experience hub GROHE X.
Leader Brand Communications LIXIL EMENA