GROHE Eurosmart

Reinvention of an all-time classic: The new GROHE Eurosmart offers product variants for every living situation

  • Everybody’s darling since 1999: Fourth generation of GROHE Eurosmart impresses with versatile product variants

  • First GROHE 2-in-1 hybrid faucet combines advantages of a one-hand mixer with touchless comfort

  • New lever variants and an integrated thermostat enhance user safety

Düsseldorf, 30th June 2021 – In our own four walls, the bathroom is a very intimate space with a focus on personal care. Consumers seek product solutions which offer support and comfort for everyday bathroom rituals at every stage of their lives. With the relaunch of the bestseller Eurosmart, GROHE reinvents the classic faucet, meeting consumer requirements with a range of innovations (1). The new Eurosmart will be launched and promises high comfort, appears in a refreshing and cosmopolitan design, and impresses with simple installation – a combination that makes this faucet the perfect choice for everyone’s bathroom.

“Eurosmart evolved with every generation, which is crucial if you want to bring meaningful products to the market. Our environment is constantly transforming, and we need to react to changing needs with new product solutions. Right now, a global health crisis is forcing the world to rethink hygiene standards. Therefore, we developed a hybrid version of Eurosmart, which combines hygiene-enhancing touchless and manual operation. Another example are the lever variants which reflect the complexity of different living situations and the fact that every consumer has different requirements: Long levers simplify the daily work of doctors, while loop levers are perfect for children and elderly people in multi-generational houses. Eurosmart is the perfect proof that innovation is not limited to new lines. Innovating in a relevant way also means reinventing core products. Only these human-centric solutions enable us to create better homes,” says Jonas Brennwald, Leader LIXIL EMENA.

Product versatility at its best

With the relaunch of the Eurosmart bathroom faucet, GROHE does not only introduce a contemporary design but also presents completely new product variants. The evolution of the Eurosmart line is focused on the creation of purpose-driven products and is carried out with dedicated use cases in mind: The Eurosmart Loop lever, for example, simplifies gripping thanks to the cut-out center. This makes the product variant ideal for people with limited motor skills and for care homes, allowing everyone to live as independently as possible for as long as possible. The Eurosmart variant for the health sector comes with an extra-long lever which enables doctors to operate the faucet with their elbow, thereby minimizing the contact with surfaces. The different lever variants directly relate to people's lives and are a perfect reflection of GROHE’s human-centric design approach.

The Eurosmart hybrid variant offers additional advantages when it comes to hygiene. It combines the advantages of a manual and a touchless faucet. Users can decide whether they want to use the manual lever or use touchless technology by activating the water flow via the integrated sensor. When there is no need to touch the faucet when washing hands, the risk of spreading germs and cross-contamination is minimized.

To make things even more convenient especially for households with children and elderly people, the Eurosmart line is equipped with a new safe stop technology. Thanks to an integrated thermostat, the temperature can be limited to prevent injuries due to scalding.

But the Eurosmart faucet line has even more to offer: For extra comfort a pull-out spout variant offers full flexibility – perfect for washing hair or cleaning the basin. Water- and energy-saving technologies integrated in the Eurosmart line support consumers’ efforts to achieve a more sustainable lifestyle. GROHE EcoJoy, for example, reduces the water flow while enriching the water with air, thereby ensuring a perfect, voluminous flow while saving valuable resources - a great choice for eco-conscious consumers.

From small to large – with GROHE Eurosmart, there is a perfect match for everyone The core product variety boasts four different sizes from S to XL and offers an individually matching choice for the basin. The best part: For holistic interior designs consumers can pick and choose matching Euro Ceramics from GROHE, which complement the faucet in design and function. Furthermore, the Eurosmart line can also be found in GROHE’s kitchen portfolio, making Eurosmart a perfect choice for coordinated design concepts.

Upgrade your home: Do it yourself with the GROHE Start

For those who want to do the installation themselves, the brand introduced the GROHE Start faucet, which combines many benefits of Eurosmart with an additional feature: a 3-in-1 installation tool. The smart gadget comes with all standard GROHE Start faucets and enables a hassle-free installation and an easy maintenance during the faucet’s lifetime – making the GROHE Start the ideal product solutions for the handy consumer.

(1) The launch of the new GROHE Eurosmart lever variants as well as the 2-in-1 hybrid faucet will follow in August.


Sarah Bagherzadegan
Sarah Bagherzadegan

Sarah Bagherzadegan

Leader, Brand Communications, LIXIL EMENA

+49 211/9130 3030