New sub-region North West Europe

New sub-region North West Europe to further drive GROHE brand growth in EMENA

  • North West Europe to accelerate strong growth momentum in Nordics, Baltics, Benelux, Ireland and the UK market

  • Regional perspective delivers a more agile and tailored approach to business partners

  • New sub-region under the leadership of Rogier van Dis as Leader, North West Europe, LIXIL EMENA

Düsseldorf, Germany, April 7, 2021 – Today, LIXIL, pioneering maker of water and housing products, has announced the creation of a new sub-region within EMENA. As of 1 April 2021, Nordics, Baltics, Benelux, the United Kingdom and Ireland are grouped under the umbrella of the newly formed “North West Europe” region. LIXIL in EMENA is constantly looking to further develop and drive the overall success of its GROHE brand. As such, the organizational change aims to further accelerate the strong growth momentum across the markets, delivering a more agile and tailored approach to the newly established North West Europe sub-region.

“The new sub-region is a logical next step to empower our people to act decisively and quickly in the interest of our business partners. Our success is a merit of a fantastic team of talents across EMENA. When we see people going above and beyond to drive our business forward, we are happy to be able to promote them from within our organization to new positions with more responsibility, which also is a great acknowledgement of their efforts,” comments Jonas Brennwald, Leader LIXIL EMENA and Co-CEO Grohe AG.
With the new regional set-up several positions rotated across the entire EMENA organization to ensure the best fit for all its sub-regions in support of GROHE’s business partners and their needs.

“I am delighted that Rogier van Dis will be the leader for North West Europe. Rogier brings a strong track-record of success that he continuously extended in his previous responsibility for Benelux and the UK. I am confident that North West Europe will further accelerate the growth of the GROHE brand under his leadership,” continues Jonas Brennwald.

Rogier van Dis, Leader North West Europe, LIXIL EMENA adds: “I feel honored to be entrusted with this great opportunity to deliver further growth for the GROHE brand in such an exciting region. We have a diverse and highly talented team in place to lift the vast potential created with the North West Europe sub-region, allowing us to greatly enhance the brand experience and performance for our customers and business partners.”


Sarah Bagherzadegan
Sarah Bagherzadegan

Sarah Bagherzadegan

Leader Brand Communications LIXIL EMENA