Loyal customer relations: GROHE+ service concept that supports installers in their day-to-day business

  • Holistic service concept GROHE+ provides professionals with comprehensive training formats, quick access to technical expertise and additional services to solve the day-to-day challenges they face

  • On GROHE products certified GROHE+ members can offer an additional 2-year warranty to their customers for most products in the GROHE Professional range

  • GROHE+ is available in France, Belgium and the Netherlands

Düsseldorf, 7th March 2023 – Renovating a bathroom is a once- or twice-in-a-lifetime project. Navigating the overwhelming product offering, finding the right ones, and understanding their complex specifications can be a hassle for consumers. Therefore, installers need the right skills as well as installation and configuration support to fulfill their numerous individual customers’ needs.

A well-informed installer who can properly consult with the consumer to help them choose the right product makes all the difference. To make access to the latest product knowledge more convenient for professionals, GROHE has launched its very own loyalty program based on a comprehensive service concept: GROHE+

The GROHE+ program actively supports professional tradespeople and makes day-to-day business easier for GROHE’s B2B customers. This helps installers who are often confronted with the dilemma of meeting high demand in a timely and high-quality manner. The result is a community of GROHE partners that is provided with the relevant information and skills on the brand’s portfolio. The end consumer profits from having skilled installers, state-of-the art products and solutions, and competent servicing throughout – plus a two-year additional warranty on most GROHE Professional products.

The service focuses on educating partners through the provision of innovative training formats and GROHE product certifications that increase their technical knowledge. All certifications are focused on product categories that match customer demand and include a recertification process every year. Certified partners and their areas of expertise are listed on GROHE’s website in order to guide consumers to the right partner for their once-in-a-lifetime project.
Even if professional partners are facing an issue on site, quick access to technical expertise is available. With just one tap on the GROHE+ app, they are instantly connected to a GROHE expert.

“Without our loyal installer community GROHE would not be where it is today. With GROHE+ as a holistic service, we want to empower them in their day-to-day work in the best possible way. We know how busy their schedules are and therefore enable them to efficiently provide educated and customised support,” says Doreen Radis, Leader CRM & Loyalty, LIXIL EMENA.


Contact Card_Natalie Kujat
Contact Card_Natalie Kujat

Natalie Kujat

Communications Manager LIXIL EMENA