GROHE Water Experience Center Sauna

GROHE Water Experience Center

Multisensory spa atmosphere: GROHE opens Water Experience Center

  • Creating unique brand touchpoints: Water Experience Center enables business customers to discover premium sub-brand GROHE SPA first-hand

  • Holistic experience: functional space dedicated to health and well-being, combined with impactful product presentation

  • Available as end-to-end solution: luxurious showroom concept leaves nothing to be desired

Düsseldorf, 7th December 2023 – Surrounded by small parks, old trees and the busy streets of Düsseldorf lies the LIXIL EMENA headquarters, where something unique has been created for business customers and employees: the GROHE Water Experience Center. Located in the souterrain, the space is designed as a modern yet timeless spa environment. Inside, visitors will find a dedicated workout and yoga space, along with a wellness and massage area featuring various types of saunas. The Water Experience Center is the perfect setting for the presentation of a fine selection of GROHE SPA products, where guests can interact with the premium sub-brand through all their senses.

Conceived by the in-house LIXIL Global Design team, the GROHE Water Experience Center is a place of inspiration for all customers – from architects, designers and project developers to wholesalers, distributors and installers. With its calm and luxurious atmosphere, the venue offers an exclusive opportunity to enjoy the perfect brand and water experience. Stepping through the unassuming entrance, the visitor is embraced by warm colors, natural surface finishes and a gentle light concept that together create instant relaxation. The wellness area, changing rooms and bathrooms are all equipped with the latest GROHE product ranges. Carefully curated products – from faucets and showers to accessories – invite guests to dive into the world of GROHE SPA.

“GROHE SPA is based on the belief that water is a source of vital energy and has a positive impact on our health and well-being,” says Carina Buhlert, Leader Global Brand Identity, LIXIL EMENA. “The GROHE Water Experience Center embodies this ideal and transforms it into a multisensory experience for the customer. Our aim is to go beyond the ordinary showroom and provide a new, unique way to showcase not only our portfolio, but the entire philosophy that underlies it.”

Seamless solution for sophisticated experiences

Setting a new benchmark for premium GROHE SPA showrooms, GROHE offers the Water Experience Center as a full 360° solution for its customers. This end-to-end solution also encompasses the Center’s booking tool, curated materials, appliances and care products, affording the customer an entirely worry-free experience. To further enhance this special atmosphere, preselected premium partners, e.g. for the fitness equipment, have been chosen to perfectly complement GROHE’s high standards and brand values.


Contact Card_Natalie Kujat
Contact Card_Natalie Kujat

Natalie Kujat

Communications Manager LIXIL EMENA