Pure Freude an Wasser: GROHE celebrates pure joy of water at ISH 2025
Pure Freude an Wasser: GROHE celebrates pure joy of water at ISH 2025
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GROHE presents innovative solutions in Hall 3.0, D11 from March 17-21 in Frankfurt am Main, Germany
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Exhibition experience built around the pure joy of water as the central theme
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Following this year’s ISH theme “Solutions for a sustainable future”, the brand will showcase cutting-edge technologies to ensure uncompromised yet ecological water enjoyment
Düsseldorf, January 28, 2025 – GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, is set to reshape the future of water experience at this year’s edition of ISH. Every aspect of GROHE’s presence at the world's leading trade fair for HVAC and Water will reflect the foundation of the brand: “Pure Freude an Wasser”—pure joy of water. From an exhibition design that creatively incorporates the element to innovative solutions that enhance daily experiences, complemented by engaging accompanying events, water will be celebrated in all its facets.
Bijoy Mohan, Leader LIXIL International, comments: “Our presence at ISH 2025 is both honoring the brand's foundation and a demonstration of how we envision the future of water enjoyment will look. Our mission—Pure Freude an Wasser—has driven us to create solutions that enrich everyday life. At ISH, we are proud to showcase innovations that not only redefine water experiences but also set new benchmarks for quality, technology, design, and sustainability. By reaffirming our purpose, we are recommitting to what matters most: empowering our customers and professional partners with solutions that deliver value and inspire confidence in the future.”
Besides the GROHE booth in Hall 3.0, D11, the brand will be present at:
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The GROHE Truck as a mobile exhibition space can be visited at the Agora outdoor area.
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The ISH Festival in Hall 6.1 is dedicated to the next generation of the sanitation and heating industry. Young tradespeople and apprentices can explore engaging activities and learning opportunities, including GROHE’s booth, featuring exciting installation challenges.
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Value of Water Conference (March 17/18, Congress Center of Messe Frankfurt): In the panel discussion “Unlocking the Sanitation Market: How to Create an Ecosystem between Market Opportunities and Social Impact Initiatives”, Erin McCusker, Senior Vice President and Leader of SATO and LIXIL Public Partners, will explore how businesses can bring innovation and scalable solutions to underserved markets to improve basic sanitation. The panel will take place on Monday, March 17 4:30-5pm (CET) on the conference’s main stage.
Discovering GROHE at ISH
Visitors can experience the exhibition space firsthand in Hall 3.0, D11: Monday-Thursday, March 17-20, 9am-6pm (trade visitors only) Friday, March 21, 9am-5pm (open for public)
To stay refreshed: Visitors can enjoy complimentary GROHE Blue water at the GROHE booth and the ISH Festival.
Contact
Natalie Kujat
Communications Manager LIXIL EMENA