Stories of Experience
Patrick Speck and Dubai’s A&D meet the GROHE X Brand & Communication Experience Center
It’s wonderful to have visitors again! Leader LIXIL Global Design Patrick Speck welcomed 20 guests representing the top of the A&D community in Dubai to our Brand & Communication Experience Center at Hemer. The idea was to do what had been just too difficult for such a long time: meet in person with our partners to show them not just how our products are made, but how they are conceived and to offer a taste of the culture and history that drives us as a company. We also got to listen to what these important customers need from us, so we can turn this knowledge into meaningful products. Patrick calls the event a deep dive into the GROHE world, which for a company inspired by the Pure Joy of Water is a nice image. We hope our guests found it refreshing!