As Leader Architecture and Design for the MENA region, Yeliz Olcay and her team believe that every client is unique and deserves a tailored approach to meet their specific needs. Using their design thinking skills, they view each project as a new adventure, where they can unleash their creativity and bring their clients' vision to life. Yeliz's personal philosophy is in perfect alignment with GROHE's holistic approach to doing business. GROHE's commitment to sustainability, innovation, and design excellence perfectly complements Yeliz's focus on creating solutions that not only meet but exceed client expectations.

Why design thinking is important?

Design thinking is important because it provides a structured framework for creative problem-solving that encourages innovation and empathy. It also encourages experimentation and iteration, allowing designers to test and refine their ideas until they arrive at the optimal solution. In her role, Yeliz brings a wealth of knowledge and expertise and explores new ideas, challenges conventions and creates unique experiences that leave a lasting impression. Her innovative approach to architecture and design has earned her numerous accolades and has positioned her as a thought leader in the industry. Watch the whole video to discover how Yeliz's unique skill set, passion for creativity, and commitment to excellence are helping to shape the future of architecture and design in the MENA region.