Home improvement trends are in focus as we enjoy A Glass of Water With… Steve Collinge, Managing Director Insight Retail Group and Executive Editor Insight DIY. Steve’s job is providing consultancy and intelligence to retailers and the big trend he’s spotted is that more young people are entering the DIY market. And it isn’t only basic jobs they want to take on. They’ll upgrade kitchens or bathrooms – with the right inspiration and support from the industry. Steve shares his thoughts on the digital versus in-store experience, how social media can spark a project, and the growing role of AI and micro-influencers in bringing consumers to the business.