GROHE X Fact Snack
Consumer as creator – Customized water experiences
Empowering consumers to create their own spaces will drive our business in the coming years. We’ve seen how the home is becoming transformed into a zone of self-expression and self-care. The kitchen is increasingly a space to enjoy time together, while the bathroom is a private retreat where the nurturing power of water can be explored. To tap into the growing consumer demand to get creative, our products for kitchen and bathroom will have to be capable of expressing that aesthetic urge, or alternatively the desire for a project that makes a space feel like home. It's not just our end-user customers who need to be considered. Our professional partners want products and services that meet the changing needs of their businesses and allow them to recommend us to their clients with total confidence. Our two marketing experts Dana and Emanuela are joined by the new Leader GROHE SPA, Karl to talk us through the changing market and look at ways in which our consumer and professional customers’ demands interact.
Leader, GROHE Professional, LIXIL EMENA
Emanuela has been with GROHE for two years. She has more than 20 years’ experience directing sales and marketing operations in the luxury design and bathroom sectors. She sees the cornerstones of her success as passion, commitment and loyalty.
Leader, GROHE QuickFix, LIXIL EMENA
Dana started at GROHE in 2012 as Manager Corporate Development. In her time here she has been responsible for key accounts in central Europe, the introduction of the international key account organization, as well as the implementation of a new CRM system. In her current role she has been developing the GROHE QuickFix sub-brand.
Leader, GROHE SPA, LIXIL EMENA
Karl has been in his current role with GROHE for more than six years. He works with architects and designers on the specifications for their projects around the world, ensuring they have the information and support they need to bring their builds to completion, while giving due consideration to sustainability and environmental impact. He is the author of GROHE’s RIBA-approved continuing professional development modules on water-saving, 3D printing and hygiene.