GROHE X Opening Keynote 

Future living

In fast-changing times the idea of home takes on a new importance. It has never felt more important to have a place of shelter and privacy to retreat to. But even our homes are not immune to the forces of change. How we use them – and what we expect from them – is evolving at pace. As a brand with a strong presence and a long history in our sector, GROHE is well placed to help our business partners and consumers adapt to the times and make the most of the opportunities that are presented by historical turning points such as this. We have a chance to represent continuity and trust. But we must not be complacent. We have to earn our customers’ trust every day by placing them at the centre of everything we do and directing all our actions and products to their benefit. And we must live up to the LIXIL purpose of “Making better homes a reality for everyone, everywhere”. In his opening remarks, Leader LIXIL EMENA Jonas Brennwald introduces the theme of the three-day summit, which is “Caring for water”, and the subject which will be explored on this first day, which is “The future of living”. GROHE has a big contribution to make to shaping how we will adapt to our changing times. But Jonas is emphatic that only by acknowledging how interconnected we are, and through collaborating with one another in a spirit of openness, will we grasp the moment. We hope that events such as this are part of that process.