GROHE X Masterclass

Adapted to our needs – Interior design and products for new spaces

Any design team’s main task as understanding the forces that drive changing consumer taste so that the products they create anticipate rather than follow those curves. Before they even begin to visualise a certain product, a lot of work goes into researching people’s behaviours and how they interact with the wider social, cultural and economic environment. In short, designing objects that people will use every day involves knowing a bit about everything.

One way to make the task manageable in our industry is to focus on the main big trends that influence how people imagine and arrange their homes. For us, the focus is on three key so-called megatrends: urbanization, health and wellbeing, and sustainability. Many of the current trends in interior design can be traced to the workings of these forces. 

Increased urbanization as more people move to live in cities puts space at a premium, so homes have to be more compact. Interior spaces dissolve into one another so fittings such as faucets and showers are now visible, meaning they have to be aesthetically pleasing and able to adapt to the wider design scheme. Increased awareness of health and wellbeing means consumers want their home bathroom to be a kind of wellness spa, rather than a merely functional space, with fittings to match. And it’s clear that how we use precious resources such as water and energy will have a huge impact on our home’s sustainability, and that the bathroom and kitchen products we choose will have a role to play.