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Session Details

GROHE X Keynote 

Three keys to the future – Anticipation, innovation & communication

Enquiring into the future is more than mere speculation. As futurist Elina Hiltunen will reveal, the three keys to the future - anticipation, innovation and communication – can be focused activities and the basis of an organisation’s future planning strategy. 

Even though we cannot predict the future, through understanding of certain phenomena such as megatrends, wild cards and weak signals, we can form scenarios that show us possible futures and suggest potential development pathways. We must also bear in mind that we can influence the future. What we innovate today will affect the future for good or ill. And we can communicate our visions of the future while listening to the wider conversation to better understand where our customers want to be taken. 

In her talk on the future of the built environment Elina will bring these techniques and all her understanding to bear on the fascinating question of what the homes of tomorrow will look like.   

Experts on stage

GROHE X Summit 2023
GROHE X Summit 2023

Elina Hiltunen


Elina Hiltunen is a futurist. For more than 20 years she has been advising organisations on futures thinking, offering ways to think and speak about the future so that the collective exploration can be a useful tool in creating strategy. Her background is in business administration and chemical engineering, and she is currently studying for a PhD at Finland’s National Defence University. In her career she has given hundreds of lectures on her subject, and made many TV appearances in her native Finland. She is also the author of 14 books.