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Session Details

GROHE X Fact Snack

Quality in production – New colors and finishes

One of the overarching themes of this summit is how we will live in the future. By studying trends in consumer behaviour we hope to anticipate demand and be ready with the right products. One trend that’s evident now and driving our customers’ expectations is the increasing demand for products that allow us to customize our homes to our own particular taste. The people want variety and they want it now.

For a manufacturing business that makes precision-engineered pieces for the home, responding to this demand is not straightforward. Production processes require a lot of investment and are hard to adapt quickly. Fortunately we have people working for us with a talent for this kind of thing. Our Leader of Categories Benjamin Kraus will talk us through just what is involved in offering, for example, a selection of our products in a range of ultra-modern, stylish colors and finishes.   

Experts on stage

GROHE X Summit 2023
GROHE X Summit 2023

Benjamin Kraus

Leader, Categories, LIXIL EMENA

Benjamin joined GROHE in 2014 as Senior Project Manager. Based in Düsseldorf, he has been in his current position as Leader Categories LIXIL EMENA since July 2021, where he is responsible for the range of GROHE products and is at the heart of decisions regarding our customer offering.

Hosted by

GROHE X Summit 2023
GROHE X Summit 2023

Yasmine Blair


Yasmine was born in Los Angeles and moved to her mother’s home city of Vienna as a child. She began her TV career in 2006, moving to Berlin in 2009. She hosts a number of live shows and corporate programs, while also working as a translator and coach.