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GROHE X Kitchen Event
If you ask people to name the "heart of the home", by far the most common answer will be the kitchen. It is a space that has an innate ability to bring people together, and to invite warmth and comfort. More and more, the modern kitchen is shifting to the center of life, becoming the social gathering place for family and friends. At the same time, particularly in recent months, a new passion for cooking has been sparked. For many, the home kitchen has turned into the new favorite restaurant.
As the kitchen transforms into a culinary hotspot, consumer expectations are also changing. Today's kitchen, often an open-space concept, must meet the high aesthetic demands of its residents while simplifying daily kitchen tasks. This is especially true for one of the busiest places in the kitchen: the 60cm around the sink.
As experts in this field, we explore every day how we as a brand can support you and your customers in improving the kitchen experience. What product solutions are needed? How can we meet the increased sustainability awareness of customers? And who is the unrecognized everyday hero of the kitchen?
We are delighted to invite you to our first GROHE Kitchen Day starting from November 08 to share insights on all these questions. Meet the experts behind our kitchen innovations and get inspired by our special guests. Plus, you will be one of the first to get to know the new icon of our GROHE Watersystem family – a perfect match, made for the kitchen of today and tomorrow.
Paul Svensson
Chef, cookbook author and environmental activist
Paul Svensson Mat. The name pretty much reflects my approach to what I'm doing. I like simple, sustainable and vegetable-based food - what is in fact the basis of all cooking, even the most underrated. I am passionate about inspiring a green food philosophy where we celebrate the plant kingdom by putting the green in the center and the animal by selectively choosing products that are good for us and nature in a proportion that matches the boundaries of the ecosystem. The core of passion lies in increasing respect for everything that is produced, all parts of the raw materials but also processed food in order to reduce our resource use and perhaps in the long run eliminate what we today call food waste.
Marcella Hansch
Architect and founder and chairwoman of everwave / Pacific Garbage Screening e.V. and managing director of everwave GmbH
I am an architect and founder and chair of everwave / Pacific Garbage Screening e.V. and managing director of everwave GmbH. I studied architecture in Aachen (Germany) and Florence (Italy). During my master thesis I developed the concept of ""Pacific Garbage Screening"". As an architect I worked for 5 years in architectural offices in Aachen, Arnsberg and Vienna. Besides working as an architect, I founded 'Pacific Garbage Screening' (now 'everwave' ) and have been managing the project full-time since the end of 2018. As CEO, I represent the project in public and environmental education. Among other things, I am an ambassador for the SDG's (Goal No. 14), a jury member of the German Sustainability Award, as well as a member of the German Decade Committee for the UN Decade of Ocean Science for Sustainable Development. I use my voice to stand up for the protection of the oceans.
Jonas Brennwald
Leader, LIXIL EMENA
Jonas Brennwald has managed various sales regions for GROHE since 2012, most recently as Chief Sales Officer. Since 2019 he is part of the board as Co-CEO Grohe AG and became Leader LIXIL EMENA in 2020. In his role he is responsible for the commercial aspect of the business for the GROHE brand in EMENA, incorporating LIXIL's global expertise and values. Before his career at LIXIL EMENA, he held numerous management positions at major brands, including Mars, Ecolab, Goodyear Dunlop and Dorman.
Patrick Speck
Leader, LIXIL Global Design, EMENA
Patrick Speck joined GROHE in 2006 and has held several senior positions in the design department. Becoming VP Design Transformation in 2018, he ensured LIXIL’s design vision was globally aligned across the brand portfolio. In 2020 Patrick was appointed to Leader LIXIL Global Design EMENA, with the purpose to deliver insight-driven and meaningful product solutions and ensuring the designs add real value to consumer lives. Before his career at LIXIL, he worked for global brands such as Electrolux, Zanussi, Rex and AEG.
Frank Spiekermann
Leader BU WATERSYSTEMS, FILTRATION & KITCHEN-CHANNEL LIXIL EMENA
Frank Spiekermann started his career at GROHE in 1991. Since then he held several different positions in Sales, Marketing and Category Management. In his role as Head of Category Kitchen, he was not only responsible in the expansion of the kitchen portfolio, but also for the development and launch of the innovative GROHE Blue and GROHE Red watersystems. Due to the strong business development, GROHE Watersystems business unit was established in 2019, which focuses fully on the expansion of the segment and which Frank has been heading since 2020 as Leader GROHE Watersystems.
Daniel Breer
Leader, Category Watersystems & Filtration, LIXIL EMENA
Daniel Breer has been working at Grohe since 2004 and is our expert for the water systems where he knows every detail. In 2009, he was product manager in the spare parts area and has been the brand manager for Grohe Blue and Red water systems since 2013. He is currently responsible for managing the category Watersystems within the Business Unit Watersystems.
Sabrina Kruse
Leader, Category Kitchen, LIXIL EMENA
Sabrina Kruse is leading the product category Kitchen at LIXIL EMENA for the GROHE brand and managing the kitchen faucet and sinks portfolio. She joined GROHE in 2011 as a trainee and has taken over the role of product manager kitchen in 2015 in which she was responsible for the launch of key category innovations such as SmartControl Kitchen, Zedra Triple Spray and the Eurosmart Pull-Out. In 2018 she introduced a new product category for the Grohe brand with the launch of Stainless Steel and Composite Kitchen Sinks. Having gained experience in several Grohe subsidiaries across the world, such as her time in Zurich, New York and Shanghai, have empowered her build bridges within the company and holistically understand and address consumer and customer needs.
Björn Hamacher
Leader, Brand Activation, LIXIL EMENA
Björn Hamacher has joined GROHE in 2019. He initially took on the role Leader Brand & Activation, LIXIL EMENA in 2019. It didn’t take long until overall responsibility for GROHE’s interactive brand platform GROHE X was added to his scope. Björn is an experienced marketer at heart with a passion for strategic brand building and integrated campaign planning with digital at the heart of it. Before joining GROHE, Björn held Senior Management positions in different industries, including Haglöfs, ASICS and Coca-Cola.
Miriam Rickli
TV & Event Host
Miriam Rickli is the host of our show. Her job as a host is both a profession and a vocation. With a lot of enthusiasm and passion she puts our guests in the spotlight. She is not only interested in other people, but also in their stories, views and experiences. Miriam takes you on a deep dive into the GROHE kitchen universe. On the journey, she will meet numerous protagonists - from the chef preparing a meal to the family presenting their daily routines. The Swiss is particularly fascinated by the drinking water systems that may soon be part of her next project. Her very own new kitchen!