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Session Details

GROHE X Deep Dive Session –
GROHE’s new services for installers

Installers are facing many challenges in their daily lives. The new GROHE Certified Installer Programme is designed to provide the best support for one of our main target groups and to optimize their business even further. Learn more about the new GROHE services and how you can benefit from them.



Experts on stage

Uwe Metzger
Uwe Metzger

Uwe Metzger

Key Account Manager Installer, National

Uwe Metzger joined the GROHE sales team in 2015. For 5 years, he was responsible for the Southwest region as Regional Manager Wholesale and Craft. Since the end of 2019, he has been responsible as Key Account Manager Installers, National for the trade in the areas of association groups, associations and educational institutions. Uwe Metzger has more than 30 years of experience in the sanitary industry in various functions in trade, commerce and industry.

Doreen Radis
Doreen Radis

Doreen Radis

Leader, CRM & Loyalty, LIXIL EMENA

Doreen Radis is leading the CRM & Loyalty team in the Marketing department since January 2020. In her position, she is responsible for the new certified installer program. She is also in the lead of establishing a new long-term CRM-system for the GROHE brand. Previously she gained 20 years of experience in different areas. In her last position as Head of CRM she created loyalty programs for different companies in the FMCG sector. Before that, she was in charge of the franchise channel of a telecommunication brand.

Axel Korn
Axel Korn

Axel Korn

Leader, Service Operations, LIXIL EMENA

Axel Korn started his career at GROHE 25 years ago. He worked in various leading marketing positions, most recently as Head of Central Activation before being appointed Leader Service Operations in July 2020. In this role, he is responsible for customer service, training, CRM and loyalty programs. Together with his team, he aims to establish holistic service experiences tailored to the specific needs and requirements of GROHE’s different customer groups.

Bernd Schoellgen
Bernd Schoellgen

Graduate Engineer (Dipl.-Ing.) Bernd Schöllgen

Executive partner at Schöllgen Haustechnik GmbH

Headquartered in Alfter near Bonn, Germany, with a current total of 42 employees. 61 years, married, 2 children; both children work in the company: Sabrina, 30 years, Master of Business Administration, and Daniel, 36 years, Master of Utility Engineering, would like to continue the company together. Publicly appointed and sworn expert for the plumbing and heating engineering trade of the Cologne Chamber of Trades (Handwerkskammer) Deputy head of the Bonn Rhein/Sieg guild. State Guild Master of the Trade Association Plumbing, Heating and Air Conditioning (SHK) in North Rhine-Westphalia.

Hosted by

Susanne Schoene
Susanne Schoene

Susanne Schöne

Moderator & Journalist

Susanne Schöne draws on her extensive experience of over 1,800 events and show presentations and 8 years broadcasting for Germany’s foremost live news channel (N24/Welt) as well as Germany’s best known entertainment channels PRO7 & Sat.1. What is the key to her natural and engaging presentation style? “Intense preparation is vital for a successful show. When I’m familiar with the precise wishes, interests and goals of the client can I (re)present them convincingly.” Susanne Schöne studied journalism and psychology at the TU Dresden.