GROHE QuickFix Truck Tour of Italy
Final stop on Italian tour celebrates new DIY store in Catania
From October 20th to November 19th, our GROHE QuickFix Truck toured 8 Italian cities staging 23 events in 8 Leroy Merlin stores, with the aim of presenting the new QuickFix sub-brand, specifically designed for DIY lovers.
The last stop was in Catania for the opening day of the new Leroy Merlin store, whose concept includes an innovative layout to inspire DIY enthusiasts, with a special focus on sustainability.
As Andrea Gnecco, Leader DIY Channel Italy, comments: “QuickFix products are designed to make installation quick and easy”. The aim of the truck tour was to allow consumers to experience first hand how easy installing QuickFix products is, as they were challenged to install a faucet themselves on the truck.
Paola Santolini, Marketing Activation Manager, commented, "Thanks to the Truck, we were able to attract consumers' attention on our new QuickFix sub-brand, by engaging them through a fun practical experience."
GROHE Sales, Training and Marketing Teams took part in the sub-brand events which brought together a total of around 1,300 consumers.
