• A personal retreat at home: Exclusive GROHE SPA collection to launch in September 2021

• Unique bathroom statements: GROHE SPA shapes memorable spaces that stand out

• Progressive designs meet technological precision: GROHE Allure, ceiling shower modules, and body sprays for the shower

London, March 2021 – As a contrast to the hectic outside world, consumers are looking for valuable me-time to relax body, mind, and soul. Awareness of one’s own wellbeing and health has never been higher. At home, the bathroom is often the go-to place for finding a moment of peace, and so providing customers with the right solutions to turn their bathrooms into a personal retreat is key.

GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, will launch GROHE SPA in September 2021: dedicated premium products, developed in response to the growing health and wellness trend with the aim of creating unique water experiences for all five senses. Whether you are designing a spa-inspired space for a resort or a private bathroom, GROHE SPA offers the freedom to tailor the space to your customers' needs. Progressive designs and carefully picked materials, finishes, and colours combined with high-end technology will appeal to all the senses and create an enriching, luxurious wellness suite.

“With GROHE SPA, we celebrate the power of water and make our passion for this precious element tangible in every detail”, says Patrick Speck, Leader, LIXIL Global Design, EMENA, responsible for product design and development for the GROHE brand.  “The exclusive line is especially dedicated to architects and designers who want to transform their clients' bathrooms into a holistic home oasis that stimulates all the senses. GROHE SPA thus keeps its promise to offer ‘health through water’. The collection creates distinctive water experiences that allow consumers to recharge body, mind, and soul and find moments of bliss. The uniqueness of the collection is underlined by the progressive designs that allow the creation of bold statement bathrooms that stand out in any project. At the same time, a palette of carefully curated colours and finishes allows architects and designers to add a personal touch”.

Luxury and sophistication for the bathroom with the reinvention of GROHE Allure

As part of the SPA Collection launch, the popular GROHE Allure brassware range has received an updated look and feel. The elegance of the tap’s form remains a true design statement. Characterised by its captivating minimalist and slim design, the tap is now even more appealing due to its more organic aesthetic. Combining state-of-the-art water technology with German craftsmanship, the tap impresses with unique design highlights such as its distinct haptic feedback which improves the precision control of the three-hole basin mixer, offering a unique tactile experience with enhanced interaction. 

Alongside the reconfigured basin mixers, the versatile range also encompasses floor-mounted mixers and waterfall spouts for the bathtub, which allow for the creation of a holistic bathroom design. To add accents of personalisation, the Allure range offers a choice of different colours and finishes: Chrome, Brushed Cool Sunrise, Brushed Warm Sunset, and Hard Graphite, which all coordinate perfectly with GROHE’s Allure Accessories range. 

Customised shower experience for your home spa

The new GROHE SPA collection is complemented by two customisable shower innovations which cater for individual shower habits and enable pure water enjoyment. GROHE SPA ceiling shower modules bring the sensation of a wonderful waterfall into the bathroom. Thanks to its modular design, you can choose and combine different spray patterns to create the desired effect for each individual space and project. The extra slim design of the modules also complements both round and square designs and underpins a minimalist yet sophisticated look, a trend that is highly desired in the modern spa-inspired bathrooms of today.

GROHE SPA body sprays complete the new portfolio and offer the ability to upgrade the daily shower routine with a pulsating water massage. When you activate the water for the shower, the body sprays pop out of the cover plate, allowing you to switch between Rain and Active Jet spray easily, simply by turning them. If you turn off the water, they pull back and blend seamlessly into the shower surround – enabling, smart, minimalist design that also frees up much needed space in the shower enclosure.

Full freedom of choice is guaranteed with round and square designs, available in different GROHE colour finishes to match your bathroom style. Furthermore, the new body sprays enable eco-conscious water usage thanks to water-saving EcoJoy technology. GROHE SPA body sprays make it easy to successfully combine responsibility with complete shower enjoyment.

Media & Download

Please find the pictures and further material for download below.

Contact