GROHE supports energy and water saving with first digitally-enhanced tap, GROHE Plus

● Precise control of water temperature with integrated LED display
● Environmentally conscious water consumption thanks to sensor-activated Eco Spray
● Architectural silhouette makes a design statement at the wash basin

London, September 2021 

With its brand new GROHE Plus basin taps, global bathroom and kitchen fittings brand GROHE now offers users the possibility to accurately control the water temperature of their basin tap using the innovations of digitally-enhanced design. The digital upgrade within the existing GROHE Plus collection not only enables safe water enjoyment, but also supports users’ increasing desire for sustainable living. Using the principle of “nudging”, a concept from behavioural economics, users are made aware through a visual colour change displayed on the spout of the tap when hot water is flowing - often unnecessarily – in order to encourage users to avoid wasting energy. This design approach promotes responsible use of the valuable resource of water and saves energy at the same time.
The eco-friendly functionality of GROHE Plus is reinforced by its accessible Eco Spray setting. To switch from the standard spray to the more refined Eco spray of just four litres per minute, which reduces water consumption without compromising on user comfort or experience, users can simply swipe their hand over the lit icon on top of the spout to activate the sensor-controlled system which will change the water flow. The GROHE Plus collection is also future-oriented in its hybrid design language, which skillfully combines round and square elements. This makes the range a real statement for every modern bathroom, both in terms of sustainability and design.


Progressive design for elegant features in the bathroom

The dynamic design language of GROHE Plus is inspired by the arc, which symbolises both strength and lightness. Combining circular shapes with the crisp, clean lines of a cube, GROHE Plus creates an exciting architectural silhouette. At the same time, the design supports ergonomic comfort and invites interaction. The 90-degree swivel spout also increases user-friendliness and caters for a variety of different interactions and uses.
The combination of cubic and organic shapes not only distinguishes GROHE Plus aesthetically, but also makes the tap collection the perfect counterpart to both square and round ceramic lines such as GROHE Essence or GROHE Cube – all according to personal interior design style. To complete the harmonious overall look of the bathroom, the two-tone surface of GROHE Plus’ LED display made of chrome and high-quality acrylic glass in MoonWhite can also be found in several of GROHE’s shower collections too, such as the GROHE SmartControl thermostat and GROHE Rainshower SmartActive head showers.

In addition to the new digitally-enhanced models, the GROHE Plus collection includes a wide range of classic single-lever mixers in different sizes and with additional functions such as a pull-out spout, wall-mounted 2-hole basin mixers, taps for shower and bathtub, and a visually striking freestanding bathtub option. For even greater design freedom that meets the growing demand for personalised style in the bathroom, GROHE Plus is available in Chrome, SuperSteel and Brushed Hard Graphite finishes, the latter of which is accompanied by a black LED display.

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