GROHE Zedra

• Strong double from one single source: GROHE offers perfectly matching faucets and sinks in form and function

• Freedom of customization: GROHE PVD sinks in carefully curated colors and finishes are complemented by the SmartControl faucet

• Life-long durability: Thanks to the state-of-the-art coating technology PVD, the products’ surfaces are three times harder and ten times more scratch-resistant

Düsseldorf, March 16, 2021 – The kitchen has long since ceased to be a purely functional space. It has become the centre of the customers home and a multifunctional meeting place for families and friends. Thus, the kitchen also becomes an expression of personal taste and customers seek for configuration possibilities and individualization. This poses professionals with new requirements and challenges regarding the design of the 60cm around the sink. In line with the Perfect Match philosophy, GROHE is setting new design standards with a coordinated range of faucets and PVD sinks in matching colors. Architects and planner can offer their customers a versatile selection of carefully chosen colors from "Cool Sunrise" to "Hard Graphite" or "Warm Sunset" – enabling full freedom of choice. “With our coordinated kitchen concepts, we enable our partners to create outstanding kitchen designs for their projects,” says Patrick Speck, Leader LIXIL Global Design EMENA. “Timelessness played a big role during the curation of our GROHE Colors Collection – the colors and finishes need to be bold but still subtle since we are talking about fixed fixtures which should bring joy for a long time. It is key for us to find a balance between the latest interior trends, timeless design and our uncompromisingly high-quality standards.”

GROHE SmartControl: Versatile & minimalistic

With the GROHE SmartControl kitchen range, architects and planners can make their kitchen concept stand out: State-of-the-art technology combined with ultimate design variety make the faucet a highlight in every kitchen. The range offers a design for every taste sincecustomers can choose and pick from three designs and up to 10 different colors and finishes of the GROHE Colors Collection. The organic Essence design, for example, is available in all attractive colors - from the golden "Cool Sunrise" and coppery "Warm Sunset" to the urban look of "Hard Graphite" in polished or brushed versions - and thus fits harmoniously into any kitchen ambience.
GROHE SmartControl does not only convince through its looks, but also through functionality. Instead of using a lever, the SmartControl kitchen faucet offers intuitive push and turn operation. To start the water flow, the consumer pushes the button. This also works easily with the elbow or wrist and is ideal for moments when both hands are full or not clean. By turning the button, the amount of water can be precisely adjusted from the water-saving eco-jet to the powerful jet stream. Additional pull-out variants complete the SmartControl portfolio and enable maximum convenience for the consumer in the kitchen.

GROHE PVD sinks: Beautiful design meets outstanding quality

Matching the SmartControl range, GROHE offers a selection of undermounted PVD sinks which are available in stainless steel as well as in "Brushed Cool Sunrise", "Brushed Hard Graphite" and "Brushed Warm Sunset" for a premium kitchen look. In addition to its attractive design , the innovative manufacturing process of the GROHE Colors Collection convinces with its particularly durable surfaces. The technology originally stems from space engineering and has set a new standard in surface quality: a surface that is three times harder than chrome and ten times more resistant to scratches not only ensures a brilliant color spectrum, but also allows sinks and faucets to withstand the toughest demands of everyday kitchen use. And they make daily tasks even more pleasant: All PVD sinks feature spacious bowls of 20cm depth - meaning you have lots of room to maneuver and enough space for washing large pots with ease. Additionally the GROHE Whisper Technology reduces noises to a minimum.

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