Opening Grohe Experience Center Brussels
9 September 2021
The event will be conducted in French and Dutch, but will be interpreted in English. Subtitles will also be available in French, Dutch and English.
Join us, discover insights and explore the new GROHE Experience Center!
We look forward to welcoming you!
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Experts on stage
Rogier Van Dis
Leader, North West Europe, Lixil EMENA
Rogier van Dis joined GROHE in 2014 as General Manager of GROHE The Netherlands. Since then he has expanded his activities and has previously been responsible for Benelux and the UK. Since 2021, he is Leader North West Europe at LIXIL EMENA. In this role, he is responsible for the commercial aspect of the GROHE brand in the region. Before his career at LIXIL EMENA, Rogier has held numerous management positions at Philips Lighting and Schneider Electric.
Leader, Marketing Benelux, Nordic & Baltic, Lixil EMENA
Maike Leijten joined GROHE in 2016 in the Dutch sales team. After her position as Marketing Manager in The Netherlands, she became since 2021 Leader Marketing for the Benelux, Nordic & Baltic of LIXIL EMENA. She is responsible for all marketing related activities in the region. Maike started her career at L'Oreal and has been working in several sales- and marketing positions in real estate and Philips Consumer Electronics.
Leader, Belux, LIXIL EMENA
Stéphane Cassiman joined GROHE in June 2019 as Leader BELUX. In his role, he is responsible for developing the commercial aspects of the business for the GROHE brand in Belgium and Luxembourg. Prior to his career at LIXIL EMENA, he held numerous management positions in the telecom sector in France and Belgium.
Leader, Wholesale Channel Belux, LIXIL EMENA
Etienne leads the Wholesale Channel in Belux For GROHE. His role is to increase the Brand Equity of GROHE among the different customers and position at best the commercial strategy of GROHE. Before GROHE, he has operated in consumer channels for A Brands as Nivea , Hugo Boss and L'oreal.
Leader, Projects Belux, LIXIL EMENA
Kristof Vanisterbecq joined GROHE in 2015 as Leader Projects LIXIL EMENA Belux, and has put in place a full project team in the region supporting investors, planners, architects and designers. His relentless energy and passion for sustainable water solutions resulted in 15 iconic project publications for the worldwide Grohe reference book Water Enjoyment Intelligence Book. Besides his commercial role in Belux, with his expertise he takes part in several initiatives on international level, like circularity and Cradle-to-Cradle concepts. Before joining LIXIL EMENA, he was active for over 20 years in construction related project business, including Tarkett.
Creative Director & Co-owner, WeWantMore
Ruud Belmans is co-founder and Creative Director of WeWantMore, an independent design studio specialized in interior design and branding founded in 2006 and based in Antwerp, Belgium. He strongly believes spaces influence how people feel, behave and interact. Under his creative lead, WeWantMore explores the junction of design, art and entertainment to create spaces that make people feel. Preferably happiness. Goosebumps. Excitement. Since 2006, Belmans has built up a vast amount of experience in hospitality, retail and office design. As a result, WeWantMore’s interior designs have been rewarded with AHEAD, Architizer and Design Week awards.
Julie Van Bellinghen
Head of Design, Champels Creative Hospitality
Julie Van Bellinghen is a highly creative Interior Designer from Belgium that started her career working in the bespoke furniture segment. Strong of her international experiences in high-end residential projects in places such as Geneva and Paris, Julie joined Champels Creative Hospitality in 2016 where she truly unleashed all of her talent. Now specialised in iconic and high-end hospitality, Julie’s project records include several hotels from the Martin’s Hotels group such as the fully renovated « Château du Lac, the original Schweppes Factory », the "Red Devils Hotel" in Tubize and the upcoming Panquin Hotel from ION Development in the ancient Military compound of Tervuren. But Julie has also spent the last 4 years, and the next 2, designing and managing the conception of all the rooms, restaurants, boutiques and lodges of "Pairi Daiza Resort", the best Zoological park in Europe. (Namely « The Last Frontier », « The Land of the Cold » as well as the upcoming « Sanctuary » that will feature exotic and tropical locations from around the world).
Digital Marketing & PR Responsible, GROHE BELUX
Chayenne started her journey at GROHE in 2016 as a student. Thanks to the GROHE Student Program and her hard work, she's now the Digital Marketing & PR responsible for the GROHE BeLux market. Chayenne has a degree in Communication Sciences and since 2020 she is also a certified digital marketeer.
Ilse De Vis
Ilse is a multilingual presenter & moderator. She has built up over 10 years of experience in several types of (international) events and she also presents for the Belgian Royal House.