Wow Of The Week
GROHE X, a new kind of experience
This week’s WOW of the Week is from Nina Celik, Leader Digital Strategy and Content, LIXIL EMENA. Nina shows us round the new GROHE X Brand & Communication Experience Center in Hemer, and the new GROHE X studios, where some of the inspiring and educational GROHE X content is made, including most recently the LIXIL EMENA Townhall as well as the production of the launch of the GIVE program event. It’s also the base for our brand new GROHE X Motion trucks, which will take the GROHE X experience out on the road to interact – as we already do digitally – with our customers and partners. Our digital experience platform has already been a huge success in expanding, how we engage with our industry and the world at large, and with its brand new home we expect it to go from strength to strength.