Earth Overshoot Day 2021

How to #MoveTheDate 

The year has come to a sudden end – at least in terms of resources. July 29th 2021 marks the day where we have consumed and used all ecological resources and services that the Earth can regenerate in that year. The later this day arrives the better we have managed our resource consumption. This year’s resources will be consumed three weeks earlier than last year, with the main drivers being an increased carbon footprint and deforestation(1). 

A more positive insight: Since the world was locked down in 2020 a new understanding of climate protection emerged. Global Research Institutes such as GWI show that 70 percent of consumers said that reducing their own impact on the environment was more important since the pandemic.(2) People want to take action in order to live more sustainably, but they can’t do it alone. So, here is a bit of inspiration with different resolutions for a more resource-conscious year in 2022 that can help to collectively #MoveTheDate. 

New Year’s Resolution #1: Collecting rainwater to water our plants  

Plants crave water, especially in summer. However, we can reduce our water consumption easily by collecting rainwater in jars or barrels and using them to water our plants. This contributes to counteracting water scarcity while also having the potential to save emissions, as the more plants we grow the more carbon dioxide is absorbed.

New Year’s Resolution #2: Using soap bars to save plastic 

Soap and shampoo bars are the perfect way to start banishing plastic from our bathrooms. With products ranging from body scrubs, body soap, facial wash to shampoo and conditioner, the variety is now available to meet individual preferences and needs, while replacing numerous plastic bottles and jars. Soap bars are also perfect for travelling as they are light and easy to transport in a little bag.

New Year’s Resolution #3: Increasing shelf life of food 

Often food goes to waste unintentionally by simply going bad faster than we anticipate. However, there are some helpful tricks that increase the shelf life of food. Storing an apple with potatoes prevents them from sprouting. Removing strawberries from their original packaging and keeping them instead in a glass jar makes them last longer by weeks. Storing spring onions in water not only increases their shelf life but also lets them continue to grow(3). 

New Year’s Resolution #4: Closing the pot for cooking 

There are numerous smart and easy ways to save energy in our homes. One is to cook with the pan lid closed. Using the lid in five cooking sessions per week  uses up to 1/3 less energy, amounting to savings around 46 Euros and 100kg CO2 emissions per year.

New Year’s Resolution #5: Bringing vegetable bags for shopping

Whether at the weekly market or in supermarkets, take your own bag. Vegetables and fruit do not need to be wrapped in plastic or paper bags, which are usually thrown away after being used anyway. Instead pick convenient helpers such as vegetable bags with which you can pack with loose vegetables and fruit. A little advice: the bags are usually very small and handy – just place them in pockets and jackets, so you always have a vegetable bag with you, even when you go shopping spontaneously.

New Year’s Resolution #6: Enhancing circular living

Circular living not only avoids waste but also reduces the resources needed in the first place. Cradle to Cradle Certified® products ensure that their reuse is integrated into the product design while also making sure all components are environmentally safe, healthy and recyclable, as well as being produced in a water- and energy-saving and socially fair way. The Cradle to Cradle product catalogue provides a great overview of products that are manufactured according to these standards – from jeans, to office chairs to faucets. Included are GROHE Eurosmart and GROHE BauEdge. Consumers and companies together can #MoveTheDate by increasing the demand and supply of such circular products. To learn more about how GROHE tackles circularity, take a deep dive here

Next to offering guidance on sustainability GROHE, as one of the leading sanitary brands, can play an important role in developing sustainable technologies and products that offer real added value for an environmentally conscious life. Since April 2020, GROHE has been one of the first leading manufacturers in the sanitary industry to embrace CO2-neutral production.5  However, CO2 emissions are only one part. There are plenty of other resources that need to be handled with care, such as water and other natural materials. For this reason, GROHE aims to continuously grow its Cradle to Cradle Certified® product range, aiming to set an example in the industry to motivate other brands… and ultimately #MovetheDate together.

(1) Earth Oversthoot Day 2021: https://www.overshootday.org 
(2) GWI, Connecting the dots 2021: https://blog.gwi.com/trends/connecting-the-dots-2021-trends/
(3) For more tips check: https://www.instagram.com/thezerowasteguide/
(4) WWF, .2016: https://www.wwf.de/aktiv-werden/tipps-fuer-den-alltag/energie-spartipps/strom-sparen
(5) GROHE offsets unavoidable CO2 emissions through two compensation projects: a hydroelectric power station in India and a borehole maintenance project in Malawi which are based on extremely stringent criteria, such as the Gold Standard, developed under the aegis of the WWF: Here, in addition to avoiding CO2, the measures also contribute to a more sustainable, ecological and social development within the projects’ environments.