Sustainability

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For over 20 years, sustainability is an integral part of GROHE‘s DNA

With the valuable resource water at its heart, GROHE strives for the highest levels of sustainability, which is part of the brand's core values next to quality, technology, and design.
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GROHE ambitiously pursues various sustainability initiatives that give back to both planet and society. Aiming at a waste-free future and reducing the amount of plastics in our waterways is one of many missions GROHE has taken on. With its cooperation with Everwave, a non-profit organization who is currently developing an innovative technology that cleans up polluted rivers, GROHE is furthermore working on freeing rivers and oceans from plastic.
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How is the brand itself taking action to tackle the global plastic crisis? In 2018, GROHE’s Less Plastic Initiative was launched with the aim to ban plastic from all product packaging by 2021.
Less Plastic
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GROHE was selected to be part of the "50 Sustainability Climate Leaders" a global sustainability and climate protection initiative that highlights international companies that are pioneers in their respective industries. But how is GROHE pioneer in sustainability? In April 2020, GROHE was the first leading sanitary brand that achieved CO2-neutral production. The basis for this achievement is the ambitious sustainability transformation journey which also included the switch of the plants to green energy.
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From Germany over Thailand to Africa and India GROHE's carbon-neutral journey involves many countries as well as interesting facts and figures. Dive into GROHE's journey to become CO2-neutral in production.
GROHE goes Zero

GROHE is double winner of the German Sustainability Award 2021

For its great achievements, the sanitary brand was awarded with the leading European sustainability price in two areas at once: In the transformation field "Resources" and, for the plastic-saving water system GROHE Blue, in the category "Design". Now, GROHE takes the next steps in sustainability and further approaches circular economy.

Cradle2Cradle Shower System
Cradle2Cradle Bathroom Faucet
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Cradle2Cradle Bathroom Faucet

Aiming for a world without waste – GROHE launches its first Cradle to Cradle Certified® products

The overconsumption of resources worldwide requires a rethinking of the linear Take-Make-Waste model. That's why GROHE decided to become one of the very first brands within the sanitary industry to apply for the Cradle to Cradle Certified® Product Standard. In the Cradle to Cradle model, in contrast to the linear one, the product is manufactured in such a way that, at the end of its life, the components can be used to create new products. The certification process follows five criteria: Material health, material reutilization, renewable energy, water stewardship, and social fairness. Each product is then designated a level of achievement. Three faucets (GROHE BauEdge S-Size, GROHE Eurosmart S-Size, GROHE Eurosmart Kitchen) as well as the GROHE Tempesta 100 shower rail set are now Cradle to Cradle Certified® Gold. Cradle to Cradle Certified® is a registered trademark of the Cradle to Cradle Products Innovation Institute.

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Education is the foundation for a good start into a prosperous future. That's why the brand launched its GROHE Installer Vocational Training and Education (GIVE) program which collaborates with 26 institutions offering plumbing training across EMENA. Twelve additional schools will be opened in 2021. The GIVE program supports schools in creating a uniform approach with modern equipment, training material and a written examination that will enable the students to experience a hands-on education.

GIVE Programme

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Tackling the global sanitation crisis with LIXIL's brand Sato Every day, an estimated 800 children under five years of age die from diarrheal diseases because of these preventable causes. SATO aims to solve these problems by providing affordable and easy-to-install toilet systems to local communities around the world. Have you ever heard about the much spoken of United Nations Sustainable Development Goals (SDGs)? Find out how they will help in creating a better future and what GROHE has to do with them.
UN Sustainable Development Goals
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