LOOKING AFTER THE ENVIRONMENT
Besides offering a resource-saving product portfolio which reduces the ecological footprint of consumers, GROHE ambitiously pursues various sustainability initiatives that give back to both planet and society. Aiming at a waste-free future and reducing the amount of plastics in our daily life as well as in our waterways is one of many missions GROHE has taken on. To reach this goal GROHE offers product solutions like the water system GROHE Blue which makes plastic bottles a thing of the past.
With its cooperation with Everwave, an environmental non-profit organization that uses innovative waste collection boats to collect plastic waste before it damages marine ecosystems, GROHE is supporting on freeing rivers and oceans from plastic.
How is the brand further taking action to tackle the global plastic crisis? In 2018, GROHE’s Less Plastic Initiative was launched with the aim to ban all unnecessary plastic from product packaging.
GROHE was selected to be part of the "50 Sustainability Climate Leaders" a global sustainability and climate change protection initiative that highlights international companies that are pioneers in their respective industries. But why is GROHE pioneer in sustainability? GROHE was one of the first sanitary brand that achieved CO2-neutral production:
Since 2020 all eight LIXIL fittings plants, including the plants in Hemer, Lahr, Porta Westfalica (all Germany), Albergaria (Portugal) and Klaeng (Thailand) along with Jiangmen (China), Danang (Vietnam) and Monterrey (Mexico) as well as the German logistics centres of the GROHE brand are CO2-neutral. In 2021, the GROHE outbound logistics became CO2-neutral.
For its great achievements, the sanitary brand was awarded with the leading European sustainability prize in two areas at once: In the transformation field "Resources" and, for the plastic-saving water system GROHE Blue, in the category "Design".
For more stories and facts behind GROHE’s sustainability journey, have a look at our third sustainability report here.
Now, GROHE takes the next steps in sustainability initiatives and further approaches circular economy.
The overconsumption of resources worldwide requires a rethinking of the linear Take-Make-Waste model. That's why GROHE decided to become one of the very first brands within the sanitary industry to apply for the Cradle to Cradle Certified® Product Standard. In the Cradle to Cradle model, in contrast to the linear one, the product is manufactured in such a way that, at the end of its life, the components can be used to create new products. With sustainability goals in mind, the certification process follows five criteria: Material health, material reutilization, renewable energy, water stewardship, and social fairness. Each product is then designated a level of achievement. Three faucets (GROHE BauEdge S-Size, GROHE Eurosmart S-Size, GROHE Eurosmart Kitchen) as well as the GROHE Tempesta 100 shower rail set are now Cradle to Cradle Certified® at the Gold level. Cradle to Cradle Certified® is a registered trademark of the Cradle to Cradle Products Innovation Institute.