GROHE was selected to be part of the "50 Sustainability Climate Leaders" a global sustainability and climate protection initiative that highlights international companies that are pioneers in their respective industries. But how is GROHE pioneer in sustainability? In April 2020, GROHE was the first leading sanitary brand that achieved CO2-neutral* production. The basis for this achievement is the ambitious sustainability transformation journey which also included the switch of the plants to green energy.*also includes CO2 compensation projects
For its great achievements, the sanitary brand was awarded with the leading European sustainability price in two areas at once: In the transformation field "Resources" and, for the plastic-saving water system GROHE Blue, in the category "Design".
For more stories and facts behind GROHE’s sustainability journey, have a look at our third sustainability report here.
Now, GROHE takes the next steps in sustainability and further approaches circular economy.
The overconsumption of resources worldwide requires a rethinking of the linear Take-Make-Waste model. That's why GROHE decided to become one of the very first brands within the sanitary industry to apply for the Cradle to Cradle Certified® Product Standard. In the Cradle to Cradle model, in contrast to the linear one, the product is manufactured in such a way that, at the end of its life, the components can be used to create new products. The certification process follows five criteria: Material health, material reutilization, renewable energy, water stewardship, and social fairness. Each product is then designated a level of achievement. Three faucets (GROHE BauEdge S-Size, GROHE Eurosmart S-Size, GROHE Eurosmart Kitchen) as well as the GROHE Tempesta 100 shower rail set are now Cradle to Cradle Certified® Gold. Cradle to Cradle Certified® is a registered trademark of the Cradle to Cradle Products Innovation Institute.