Join us in eliminating single-use plastic bottles
Why go far when the best is where you are? We know when it comes to food, local produce is often the freshest and more sustainable choice. And although we are increasingly aware of the impact our lifestyle has on the environment, we tend to overlook that the same is true for drinking water – available right at the fingertips, coming straight from the tap in the own home.
Switching to local tap water is a life-changing choice: It enables a more resource-efficient and waste-saving lifestyle by making water imports, plastic bottles, and extra shopping trips with dragging of heavy water crates unnecessary.
A sustainable alternative for plastic bottles
But what if sparkling water is your favored go-to beverage? Add a GROHE Blue Home. The water system filters the tap water and refines the taste of your own water source at home according to your individual gusto: still, medium, sparkling or extra chilled drinking water – on demand at the touch of a button.
- Sustainable: no more single-use plastic bottles
- Filtered water straight from your kitchen tap
- Great taste: still, medium or sparkling
- Convenient and safe
Made For Your Water
Making local tap water the new normal and eliminating plastic bottles in Europe is the goal of our “Made for your Water” campaign around our sustainability hero GROHE Blue which is the perfect match, made for your water. With the campaign, we strive to raise awareness for the advantages of tap water especially with regards in promoting a sustainable lifestyle and change consumers’ habits – sip by sip.
But that’s not all: If you buy a GROHE Blue between August 1 and December 31, you are not only doing your bit for the planet by eliminating single-use plastic bottles from your everyday life, but you are also helping to tackle the pollution of the world‘s waters: We will collect 1kg of waste from waters in Europe on your behalf, together with our partner “everwave“ and their very hungry garbage-cleaning boat “CollectiX"
Become part of the growing wave for clean water today and in the future!
Time for a change
“8 million tonnes of plastic end up in the world’s oceans every year.”
“Marine plastic pollution alone has increased tenfold since 1980." 
These facts make it unmistakably clear: Our oceans are drowning in plastic waste and we urgently need to rethink our consumption behavior.
With water at the core of our business, it is a matter of course for us at GROHE to care for every drop of this precious resource and commit to providing clean water worldwide. For this reason, as well as combining water enjoyment with water-saving technologies we have also started a three-step initiative against the global plastic waste problem, as part of our long-term sustainability engagement.
1. Plastic-free packaging
In 2018, we launched the Less Plastic Initiative with the aim of replacing plastic packaging for our products with more sustainable alternatives by the end of 2021. To date, this has resulted in savings of around 32 million items of product packaging made of plastic.
2. From tap to table
The GROHE Blue water system provides chilled, filtered and, if desired, carbonated water straight from the kitchen tap – with a perfect taste. Thanks to this intelligent functionality, this resource-saving solution not only reduces the ecological footprint, but also enables consumers to live more sustainably.
3. Everwave - Protecting rivers & oceans
Since 2019, we support “everwave“. The interdisciplinary team of scientists, engineers and marine biologists is developing active and passive clean-up technologies for rivers, to collect waste before it pollutes the oceans. Our cooperation goes beyond financial support: Both of us also want to raise public awareness of the plastic problem and create awareness and desire for a more sustainable lifestyle.