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Walk The Talk

Jonas Brennwald welcomes sauna specialists to Hemer

Our Co-CEO Jonas Brennwald was delighted to welcome the executive management boards of Sauna360 to Hemer. As he told our guests, this our heart and anchoring point, and the perfect place to show our prospective partners who we are. It was also a great opportunity to share insights with these representatives of the Scandinavian sauna sector on the future of our industry, and to start a conversation about potential collaborations across the brands.  

Consumers already expect a lot from their bathroom. They want it to be a place of retreat and relaxation, a chance to revitalize before they face the world anew. Our Scandinavian visitors recognise this trend and understand as we do that it is only going to grow. But this expectation of wellness and personal rejuvenation is matched by a similar demand for resource-friendly products that respect the environment. Meeting these twin expectations will be possible only with the right attitude to production.  

So the Hemer visit was a great opportunity to show how our brand values of quality, technology, design and sustainability inform every product we create. Our guests were shown round our factory and R&D center, as well as touring our training facilities where those same values are instilled in our professionals. And they saw our GROHE X Brand & Communication Experience Center, where we are already revolutionizing communications with our partners and customers for a new, virtual age.  

We hope our guests enjoyed seeing round our home as much as we love showing it off. They say in Scandinavia that the best place to do business is the sauna. We may not have been able to offer that, but the visit was a great way to start our conversation. We look forward to many more.